Design as an Art

Today, on April 15, the world celebrates International Art Day. Being true fans of creative art design, the team at Atwix believes that a great design does more than meets the eye — it communicates the spirit of your company and provides more insight into your business than you might think. Art appeals to the senses. Creative, personalized art translates your organization into a visual language.

Developing a unique design to represent your product can be a complicated process, but we have found that it is well worth the investment of resources. A company-tailored and recognizable design increases your chances of success. Take a look at the Forbes 2020 list of the world’s most valuable brands for proof. 

That is why we pay special attention to the creative design process and have a dedicated professional in-house team. This team is responsible for visual materials for Atwix’s brand and is always ready to lend a hand to a client’s project. This has proven to be a great approach with our eCommerce clients, as our team understands the science behind actively listening to our clients and rendering powerful and personalized designs. 

Design is such a complex science. As it continues to evolve, so too must your art team. We take ongoing education seriously, and close collaboration with our clients is paramount. Here’s what we offer: 

  1. Branding
  2. UI/UX design
  3. Illustration 

Let’s take a look at the role these services play in the brand adoption model. According to the hierarchy of effects model, brand adoption includes the stages shown below. 

Brand adoption hierarchy of effects model. 
Atwix design services supporting eCommerce.
Brand Adoption Hierarchy-Of-Effects model, Source

Branding

Your brand’s visual identity is the first to speak to your consumer. If well designed, it speaks about your essence and values. Our team can translate your brand into a simple and easy-to-understand format, as well as create a complex brand book and guidelines that will help you stay consistent in your visual representation. Good branding remains relevant for a long time, but it also evolves with the brand. Good branding is also recognizable and reasonable in order to cover the awareness, knowledge and liking stages of the brand adoption model.

UI/UX Design

Measure twice, cut once. For Atwix, preparation is key. Our design and business teams analyze our clients’ requirements, create a project charter and site map, and determine the required resources, including stock photos, fonts and third-party themes. 

Atwix designers start by creating wireframes — the blueprints for a successful site — and producing mock-ups that will soon be turned into HTML and CSS code. Then the development team steps in. With an organic internal communication process, we are able to deliver high-quality development in a fast and seamless way. Having a well-prepared UI and UX is a must today — it helps to minimize card abandonment, affects your SEO and improves the sales rates, through covering the liking and preference stages. 

Illustration

Adding interactive elements is a great way to keep your audience engaged. Digital marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 advertisements each day. Make sure you stand out! When your solid messages combine with an exclusive illustration to resonate with the consumer, this affects the conviction stage of the brand adoption model. 

Design Is an Art

To sum it up, a unique style and consistent approach will benefit your brand in terms of awareness, knowledge and liking. At the same time, quality UI and UX will strengthen the liking and preference stages, and good illustration will contribute at the conviction stage. Indeed, a good design is a true art. 

If you need support in branding, Magento UI/UX design and illustration, our professional team would be happy to help you. Check out our portfolio at Behance and Dribble. Just contact us to learn more!

Bonus

We love the Magento community, and our Design team lead Ihor Polishchuk creates terrific community wallpapers for different occasions. We have compiled them all in one place below, so if you are a fan of Magento and comics just like we are, enjoy!

Case Studies

Meet our clients

From startups backed by Mark Cuban and Sir Richard Branson, to some of the biggest eCommerce operations in the world, Atwix helps our clients deliver unparalleled eСommerce experiences. We’re proud to work with the following companies: