Magento Adobe Commerce (simply Magento) is a cloud-based application that helps businesses establish and manage eCommerce websites. It provides various features that streamline a complete order management lifecycle. In addition, it monitors visitor behavior automatically, allowing managers to make the right re-marketing strategy.
Magento is a reliable and powerful tool. Everything is customizable; if something isn’t in the settings, you have several help options.
Scalability is not an issue on this platform, which is great, especially if you plan to grow your business in the future. Nothing is worse than investing $110,000 in site development which will become obsolete in coming years. It has a more professional appearance and is a considerably more powerful technology than other eCommerce software.
Magento also offers strict security measures to detect and deter fraudulent transactions. This feature makes your site trustworthy, which can bring more customers to your site.
The Magento developer community is vibrant, and there is plenty of online help for newcomers to help answer questions.
The most serious issue with the program is its complexity. It is hard to learn the structure by yourself. Customization of plugins appears challenging. If you want to try this, you must look for an experienced developer.
The cost of admission may be pretty high, and the interface can become overwhelming owing to all of the options available, so the learning curve can be slow at first.
Just like Magento, PrestaShop is an open-source eCommerce software. The program is developed in PHP and is used by 165,000 stores worldwide. PrestaShop is available in 63 languages, with technical assistance available through support plans or free on the PrestaShop Community’s official forum.
PrestaShop’s built-in capabilities are supplemented by an Add-on shop where various apps and themes are available to personalize the store’s design. Many third-party companies provide that support and provide their own PrestaShop Add-ons.
The installation process is pretty straightforward. You just need to download the file from PrentaShop’s official website into your device. A fully working online store is simple to build even with slow internet connections because its file size is less than 6MB. Since it’s small, there will be no concern about the website slowing down. Thus, consumers can search faster for the product that they want.
Another advantage is its user-friendly interface. This feature is beneficial in terms of store management and maintenance. The website’s excellent user experience has been enhanced with faster processing and easier navigation. The availability of over 25,000+ plugins helps create a simple yet functional online shop.
PrentaShop is ideal for small to medium-size businesses but not for big enterprises. Its lack of multi-store functionality is disadvantageous when launching a large-scale operation.
This eCommerce software comes with a basic design for running a start-up or low-budget business. It lacks a professional touch. Some customers complain about a poorly constructed statistics system and problems with upgrades.
Prestashop has proven to be an excellent solution if you are on a tight budget and want to have an ordinary online store with some reasonable features. If you plan for a well-developed shop with extensive capabilities for a large-scale project, you might consider different options like Magento.
Read also: Magento VS SAP Commerce Cloud
Magento’s business intelligence (BI) solutions can create a 360-degree perspective of all operational activities for sales purposes. The dashboard allows administrators to monitor indicators such as client lifetime value, repeat order potentials, and best-selling products. The software also provides brand management, reporting, regulatory compliance, design themes, shipping, data visualization, inventory tracking, and other services.
You may also want to read this comparison: Magento Adobe Commerce VS WooCommerce