The world of static eCommerce is changing. Two technology leaders reveal the future of selling online. Learn about 6 key takeaways from a fireside chat with Atwix CTO Yaroslav Rogoza and Adobe’s Group Product Manager Eric Erway.

On July 15, 2021, Adobe’s Rebecca Doherty hosted a live webinar with two eCommerce experts: a two-time Magento Master with real-world experience deploying eCommerce solutions, and a Group Product Manager at Adobe, who is working on the eCommerce solutions of tomorrow. Did Adobe’s Eric Erway and Yaroslav Rogoza of Atwix find common ground? And what do they believe is the future of selling online? Here are the key takeaways.


Magento / Adobe Commerce is a well-known e-commerce platform with the performance record of more than 10 years. From the first release of Magento 1 to the latest revision of Magento 2, its main advantage is the number of business processes automated from the box: catalog, sales and marketing, along with other numerous features. To ensure flexible communication between components and to provide the ability for efficient customization, Magento 2 has developed a complex architecture which is based on a combination of design patterns.

We are happy to introduce a series of articles dedicated to design patterns of Magento 2 architecture. Explanation of their roles in the architecture of the e-commerce platform will help understand not only Magento 2 design, but shall also make a beneficial impact on developing new business components.


Already, we’re at the midpoint of this year, with half of summer behind us. For many, this is the time for holidays and vacations, offering the chance to recharge before leaping into the next active phase of the eCommerce calendar. 

In last month’s MageNews, we shared services and business news that can help you plan for future digital sales events and campaigns. We think you’ll find some valuable ideas that can be applied to your business as you read through our discussions on fraud transaction radar and marketing tool upgrades. 

Today, we’re focusing on ways to help you make the most of your eCommerce platform, plus tips on the value of the Magento community and best practices for finding the right Magento consultant. As always, we cover some important updates from the Magento community. Check it out … then relax a bit!


Most of the eCommerce stores need a good search. And if you have been using Magento for a while, you know how challenging it might be to have a good search without investing additional budget to the 3rd party service providers. Historically, the search was not the strongest part of the Magento platform. With Magento 1, we had it with a very simple algorithm that didn’t provide good results most of the time. With Magento 2, there’s a new search engine option based on ElasticSearch. The last one is much better in terms of search results relevancy and additional features such as synonyms etc. However, without additional tweaks and modifications, it’s still not the best option. 

At Adobe Summit 2021, a new service for Adobe Commerce called Live Search was introduced. Adobe’s official search solution is aimed at bringing the search to a new level by utilizing AI and other modern technologies. If you are a lucky owner of an Adobe Commerce license, you may use this service free of charge by installing the corresponding module from the marketplace Magento Live Search. The most interesting fact about this new module is that it represents the new service-based approach that Adobe, most likely, will use as the main idea for the future versions of the platform. But let’s get back to this fact later after reviewing the features. 


We continue the series of articles with technical lifehacks, dedicated to PWA Studio. After the overview of how to Insert CMS Block on the Product Page, we suggest to check out some more interesting situations.

Imagine the store with PWA Studio storefront, where the Product Page should contain the product’s short description. You may see nothing unusual here, but there is a trick – the default Venia theme doesn’t show the product’s short description by default. Oops. But no worries, that’s not hard to fix. Thanks to PWA Studio’s extensibility framework.


It’s time to take a fresh look at your approach to eCommerce. Learn how the Atwix Performance Audit for the Adobe (Magento) Commerce platform helps you stay attuned to your evolving business needs and goals. 


The summer solstice is upon us, the equinox that marks the halfway point for 2021. 

So what does this mean for the world of the eCommerce sphere? Generally, the first active sales phase of the year is completed, and companies are presenting their plans and roadmaps for the rest of 2021 and the next year. This is the ideal time to start preparing for big upcoming digital sales events and campaigns like summer clearance sales and Black Friday sales event later on in the autumn.


Connecting online with customers is a journey, not a destination. Consumer demands continually evolve as trends, behaviors and technologies change. Balancing a buyer’s experience with the performance — speed to buy — is always a delicate balance to strike, weighing the scaling needs of a web storefront while maintaining its site reliability and security. That was until progressive web apps (PWA) emerged as a popular eCommerce solution.

A PWA has shown itself to greatly help a merchant connect with and provide customers a high quality mobile experience without sacrifice to browsing performance. At Atwix, an Adobe silver solution partner, we have well-worn experience in designing, building, implementing and supporting clients who now leverage Adobe Commerce PWA Studio (formerly known as Magento PWA Studio). We have decided to share some of what we learned. Please read, comment and share your thoughts.

This entry is focused on the CMS Block. There are many reasons and uses-cases to insert a CMS Block on pages: either to show a customer notice or to show the store’s working hours. This article shows how to add a CMS Block on the Product Page using PWA Studio extensibility framework.


The last month of spring 2021 did its work and left us with some nice changes in terms of creating a smoother and more exciting shopping experience both for the clients and for the merchants. Certain trends we notice in Magento ecosystem’s partnerships – security enhancements, automation and strong collaboration. Which is so great – together we can do much more! And to be specific, we’ve prepared some interesting news from our trusted partners in fresh May digest. Enjoy the read!