61% of B2B eСommerce websites plan to migrate to a new platform in the upcoming year to adapt to the changes in customer needs and business demands. Understanding the available eCommerce platform types and migration options can help you choose the best approach for transferring all your data while avoiding failures or performance issues.

Atwix is an eCommerce  agency specializing in end-to-end implementations, migrations,  design and development, performance enhancements, continuous maintenance, and support. 

With about two-decades s of experience, we handle Magento migrations with ease. Whether you’re moving your store from a completely different platform or migrating from Magento 1 to Magento Commerce 2, Atwix will make transferring your data, functionality, and design seamless.

eCommerce analytics enables companies to better understand their customers and the market itself. Through valuable, data-driven insights, you can predict supply and demand. Additionally, it helps you define the strong and weak points of your business. Analytics also provides a deeper look into your competitors, providing a valuable advantage.

In this guide, we will discuss the current advancements in analytics and the best tools for the task. We’ll cover the starting steps and the specifics of analytics use in eCommerce. Based uponAtwix’s decades of experience, we’ll share insider tips and illustrate them with our eCommerce analytics examples.

Boosting Your eCommerce ROI

To effectively assess whether your marketing strategy is hitting the mark, it’s crucial to understand how to calculate eCommerce ROI. We’ll provide a detailed look at essential metrics and benchmarks to help you gain this insight.

However, it is not so simple. You may face several challenges trying to maximize ROI:

  • High competition where everyone fights for customer attention
  • The low technical performance of the online store
  • Poorly optimized website
  • High cart abandonment rates, and so on

Atwix knows how to enhance your customer experience and increase your eCommerce ROI. Our team can boost your website loading speed, improve the interface, add more payment options, and implement advanced and interactive features. 

Is your online store lagging in the digital retail race? Then, eCommerce replatforming can be your turbo fuel and pull you to the top.

In fact, you can’t go on without a well-functioning and fast digital store today since 21.2% of total retail sales happen online.For insights on improving your platform’s performance, see our article on 3 Steps to Boost Your eCommerce Platform. Suppose your website crashes with high traffic or doesn’t have all the features to meet your business goals. In that case, it needs replatforming or simply — migrating to a different eCommerce platform with advanced functionality. 

Your site may also need replatforming if you plan to scale your business, but the current solution cannot meet your needs.

Providing omnichannel B2B eCommerce experiences is no longer an option. It’s official: B2B buyers expect a seamless, consistent user experience across as many as ten channels, on average.

And meeting customers’ expectations pays off: 72% of B2B businesses that sell via 7+ channels grow their market shares. In contrast, 80% of buyers will look to switch the supplier if they can’t purchase from any channel.

Imagine a world where content creators, editors, marketers, and website owners craft their narratives without the hassle of copying, pasting, and navigating complex CMS interfaces. Adobe Edge Delivery Services empower precisely that—a new generation of content authoring and management.

The global B2B eCommerce market is more than five times larger than the B2C market, offering players significant revenue opportunities. Yet, to enter this segment, you need to understand your B2B buyers’ unique requirements. Breaking into B2B eCommerce, prepare for complex procurement processes, shipping constraints, and a greater focus on security and liability. The good news is that the right eCommerce platform for B2B can make your life much easier. 

Establishing a wholesale eCommerce business comes with its challenges and concerns. Wholesalers struggle with limited reach and visibility, supply and demand imbalances, order fulfillment delays, product profitability management, and strained buyer relationships. Choosing a proper B2B wholesale eCommerce platform can help address these challenges and drive business growth.

Introduction to Headless Commerce

Headless commerce is a modern approach to eCommerce architecture that involves decoupling the front-end presentation layer from the back-end functionality. This means that the user interface and the backend system are developed and managed independently. Simply put, the frontend is separated from the backend, allowing businesses to provide a more personalized and seamless shopping experience across multiple channels.

With headless commerce, businesses can easily integrate with different touchpoints, such as mobile apps, social media platforms, and IoT devices.

This article will explore the use cases of headless setups where modern technology benefits businesses. If you are interested in the detailed difference between headless and headful architectures, you may refer to the MACH article.