Ultimate Magento SEO Optimization Checklist 2022

Have you ever heard someone say, “I want to have a lightning-fast website because I need to have a good indexing among search engines!”

Right, we’ve also heard this story many times. Site performanсe is a critical component of search engine friendliness. 

However, there are many other factors affecting Magento SEO, as well. In a previous post, we made the case for customer experience as the most crucial driver of optimal website indexing. 

The more customers that use your website, the better ranking you will achieve. So, performance is far from your only consideration when discussing search engine optimization.

There are many technical aspects you’ll need to pay attention to in order to optimize Magento SEO. This article provides a Magento SEO checklist of tasks you can perform that will make search engine robots love your website.

Atwix MageNews 2021 Recap

Introduction

2021 was the second year in a row that businesses worldwide faced challenges born of Covid, and heightened by subsequent lockdowns. Many merchants realized they needed digital transformation, and fast. Some would choose to go fully online, while others pursued a hybrid model. 

New challenges led to market adaptation through new tools –  like live video shopping – and brought new players to the eCommerce ecosystem.

In this year-end edition of MageNews, we’ll revisit some of the best moments of 2021 from the world of Magento Open Source, Adobe Commerce, and eCommerce at large.

Atwix-partner-newsletter

At Atwix, a primary success driver is developing long, trusted partnerships. You cannot win anything alone. Well, you can, but it will be much more difficult and way more boring.

And let’s face it – Magento is all about the Community and its broad partner ecosystem – so staying current on what’s new and what’s changing is a must. So in addition to MageNews, we’re happy to introduce and produce another monthly write-up about our technology partners. This read will contain some news on product releases, Magento extensions, events of interest and much more. Enjoy March’s partner news!

Mission “Save the plugin”

It has been almost a year since we resumed work on Adobe’s Magento PhpStorm plugin. It’s fair to say that balancing merchant work with open source project contribution is not done easily. Especially during the build-up to the holiday season, when all of our client businesses ramp up their online eCommerce plans – requesting that agencies like Atwix ramp up development efforts, as well.

We all have 24 hours in a day, right? Kidding aside, with all the community’s interest, passion and motivation aligned, and now on the other side of the holiday sprint season, there is a clear need and now some time to re-commit effort to this critical community engineering project. And critical this project is! The number of people using this plugin defies the imagination. There were more than 70,000 downloads in November 2020. Almost every Magento developer is affected.

Magento Cloud - Pro vs Starter

Magento Commerce Cloud is the ideal combination of a hosting platform together with the right Magento Commerce features for building a website. We already highlighted reasons to choose Magento Commerce Cloud solution – a perfect choice for merchants who wish to simplify website maintenance and, at the same time, acquire a stable platform for developing and growing business.

Magento offers two variations depending on business needs – Magento Commerce Cloud: Starter and Pro-Plan. Let’s compare these in more detail so you can find the right choice for your company.

Think you are hiding your Magento 2 store back-end URL?

As you may know, Magento recommends using a unique, custom Admin URL instead of the default “admin” or a common term such as “back-end”. Although it will not directly protect your site from a determined bad actor intending to steal your data, but it can reduce exposure to scripts that try to gain unauthorized access. Even though there is a custom URL set up for Admin, this does not necessarily mean that it will remain unexposed to someone, especially to attackers.