User Generated Content Marketing
There are stories about your brand that are being shared every day. Harnessing UGC enables you to engage and share the narratives through the voices of your most passionate brand advocates. As a result, you’re able to show consumers why they can trust your brand while personalizing your marketing directly to their interests.
Travis Wright, Marketing Land.
Atwix partnered with Yotpo, one of the leaders in providing UGC capabilities to eCommerce websites. Being certified in managing the solution, our experts will assist you on every step of the setup process, as well as take care of daily review moderation and publishing, curation of Instagram content, and managing social media ads.
Below is the brief overview of provided services.
- Setting up Yotpo for Magento clients
– install Yotpo on Magento
– import existing reviews
– import existing product questions
- Setting up review collection processes
– set up mail after purchase
– help collect your first 100 reviews from past clients
– determine best tactics for review collection
- Setting up QA collection
– turn your site in a platform of client communication
– determine best tactics for each business to increase customer
- Setting up image curation processes
– tweak and test MAP in order to collect more images
– adjust Magento templates to show UGC on product detail pages
– set up shoppable Instagram
- User Generated Content Management
– moderation of reviews
– moderation of questions and answers
– moderation of images generated by shoppers
– managing Facebook / Instagram Ads
– amount of MAP sent/opened
– amount of reviews generated
– percentage of reviews generated from MAP
– sales generated with Yotpo per channel