Turf Care

Overview

Turf Care has built its reputation on trust, service, and speed. With more than 1,000 customers across golf courses, municipalities, and landscape businesses, TC has grown its revenue by roughly 70% in just five years! An impressive climb in a mature market.

As their business expanded, Turf Care reached a digital crossroads. Their service-first model, powered by field reps and mechanics, remained central to customer relationships. But behind the scenes, managing over 120,000 SKUs, disconnected data systems, and aging integrations was limiting growth.

Atwix partnered with Turf Care to rebuild the foundation of their digital ecosystem; streamlining integrations, stabilizing performance, and launching new capabilities like an interactive Parts Diagram that allows customers to visually locate and purchase the exact components they need. The result is a faster, more reliable platform that empowers both internal teams and end customers.

The Challenge

TC’s digital operations had become complex. Product information was scattered between spreadsheets and their Infor CSD ERP, making catalog updates slow and labor-intensive. Accounts contained duplicates and inactive records, complicating data accuracy. Bringing new products online (complete with descriptions and imagery) was a manual effort that often stretched timelines.

Meanwhile, their eCommerce platform wasn’t delivering on its potential. Key features like related products, abandoned-cart recovery, and product bundles weren’t fully utilized. Pre-owned inventory lived on static pages, and shipping integrations frequently dropped connections or returned incorrect pricing, creating inefficiencies and customer frustration.

Compounding these issues were past vendor experiences that left Turf Care cautious. They needed a partner who would provide clarity, accountability, and technical excellence. A partner who would stand beside them with a roadmap they could trust.

“We were looking for more than a quick fix. Atwix gave us clear, actionable direction and the confidence that our digital investments are building toward something bigger.”
— Tim Trimper, CEO, Turf Care 

The Solution

Atwix partnered with Turf Care as both advisor and implementer, combining deep technical execution with strategic guidance.

Our first priority was stabilization. The team rebuilt and optimized Turf Care’s eCommerce system while streamlining integrations between Magento and Infor CSD, eliminating unreliable connections and reducing data mismatches. These efforts restored confidence in day-to-day operations and ensured product data and pricing remained consistent across systems.

Shipping — a long-standing source of errors — was re-engineered to minimize failures and pricing discrepancies. We cleaned up data feeds between the ERP and storefront so customers now see accurate availability in real time.

Atwix also introduced structured QA and release workflows, helping Turf Care’s small IT and marketing teams operate efficiently and maintain the site without disruption. These new processes transformed maintenance from reactive troubleshooting into predictable, scalable routines.

In parallel, Atwix collaborated with TC’s internal team to deploy the new Parts Diagram functionality — an interactive tool that lets customers view product assemblies, identify components visually, and purchase replacement parts directly online. This enhancement not only streamlines the buying experience but also reduces calls to customer service by putting accurate information at customers’ fingertips.

“With Atwix, we’re not stuck in guesswork anymore. They helped us rebuild a reliable platform, automate what used to be manual, and set us up with systems we can trust day to day.”
— Jen Meyer, IT, Turf Care 

Equally important, the partnership gave TC’s leadership renewed visibility into their technology stack; knowing what’s stable, what’s next, and how future initiatives will build on the solid foundation now in place.

The Results

The impact of the rebuild was immediate and measurable. With system integrations stabilized, Turf Care Supply’s operations team quickly noticed a difference — daily processes that once stalled or required manual fixes now ran smoothly and predictably. Orders synced correctly between Magento and Infor CSD, pricing and availability data flowed cleanly, and the warehouse team could trust the information displayed online.

The new shipping logic brought consistency to one of Turf Care’s most persistent challenges. Customers now see accurate rates and delivery information, which in turn has reduced confusion, prevented pricing discrepancies, and strengthened trust in the digital buying experience.

Internally, Atwix’s introduction of structured QA and release workflows has shifted the way TCS’s marketing and IT teams operate. What used to feel like firefighting now feels like control — updates follow a clear process, new features roll out smoothly, and the small but capable internal team can manage the site with confidence.

The launch of the Parts Diagram functionality has also been a game-changer. For customers, it’s an intuitive, self-service experience that turns a complex catalog into a visual tool. They can now browse diagrams, pinpoint the right part, and purchase it directly online without waiting on support. For Turf Care, that means fewer service calls, faster transactions, and more empowered customers.

Most importantly, the rebuild restored confidence across the organization. Turf Care’s leadership can now rely on a stable, scalable digital infrastructure — one that not only supports their current business but also positions them for what comes next.

“Atwix didn’t just deliver technology — they delivered clarity. Our small team now feels empowered to manage digital growth without being overwhelmed.”
— Jennifer Neale, Marketing & Communications, Turf Care

The Future

Reinders and Atwix aren’t stopping here. Their 2025 roadmap is all about refining what works and making small but meaningful enhancements. Key focus areas include optimizing logistics and search functionalities, improving personalization with data-driven insights, and integrating AI-powered chat solutions for better customer support. On the frontend, UI enhancements will make navigation even smoother, ensuring an intuitive and efficient buying experience.

Conclusion

With the core rebuild and integration stabilization complete, Turf Care is now turning its attention to the next phase of digital transformation. The company is finalizing its Salesforce implementation and preparing to expand into Salesforce Marketing Cloud (SFMC) — unlocking powerful new marketing automation capabilities.

Once integrated with the storefront, SFMC will enable:

• Account-based marketing & dynamic audience segmentation tailored to each buyer type
• Real-time event data from Adobe Commerce to trigger automated campaigns
• Re-engagement workflows such as cart and quote-abandonment reminders
• Reorder prompts based on lifecycle and purchasing patterns
• Einstein AI insights within SFMC to predict next-likely purchases, identify churn risks, and optimize send times
  

By embracing this next layer of connected data and automation (while preserving the personal relationships that define their business) Turf Care is positioning itself for smarter, data-driven growth. With Atwix as their long-term partner, their commerce ecosystem now has the stability and intelligence to thrive in a competitive landscape.