Reinders

Overview

Reinders, a leader in the turf and irrigation industry, knew their digital commerce experience needed an upgrade. Their challenge? A website that wasn’t keeping pace with customer needs, making product discovery and transactions more of a hassle than they should be. Search, in particular, was a major roadblock—customers were struggling to find what they needed, leading to delays, abandoned carts, and an overburdened support team answering repetitive inquiries.

For Reinders, an eCommerce site isn’t just a convenience—it’s a mission-critical tool. They needed more than a basic fix; they needed an intelligent, intuitive search solution and a high-performance platform that could handle complex B2B transactions without missing a beat. That’s where Atwix came in. By integrating ElasticSuite, optimizing site performance, and leveraging the expertise of resident eCommerce Ninja Ben Rudnick, Atwix turned Reinders’ digital experience from a source of frustration into a competitive advantage.

The Challenge

In the B2B world, time is money, and every second spent searching for products is a second wasted. Reinders’ customers needed a fast, intuitive search experience that could surface the right products instantly—whether they were searching by SKU, keyword, or category. Instead, they were met with slow search results that left them digging through pages of items.

The ability to handle large cart sizes and high transaction volumes was also critical. Yet, their site was lagging, and the customer experience suffered. Beyond that, integrating with third-party systems felt more like a roadblock than a streamlined process.

Reinders needed an eCommerce partner who could do more than just troubleshoot—they needed a team that could anticipate problems, optimize their digital ecosystem, and make search a true asset rather than an obstacle.

“We knew we needed to move faster. Atwix came in and immediately understood our business and what we were up against,” said Jeremy Ott, Director of eCommerce and Digital Marketing at Reinders.

The Solution

Knowing that a robust, well-optimized search experience would have the greatest impact on both user experience and conversions; Atwix took a proactive, strategic approach—not just patching up problems, but building a foundation for long-term digital success. Here’s how:

• Smarter Search with ElasticSuite: Reinders’ search was transformed. The intuitive, AI-powered search functionality now delivers more relevant results faster, ensuring customers can find exactly what they need in seconds.
• Performance Upgrades: Slow page loads? Not anymore. Atwix fine-tuned backend processes, significantly improving load times—even for large cart checkouts.
• A Seamless SI Transition: Switching solutions integrators can be tricky, but Atwix ensured the move was smooth, with minimal downtime and maximum efficiency.
• QA & Agile Project Management: Structured QA workflows and agile project management meant faster, more reliable feature rollouts that kept Reinders ahead of the curve.
• B2B Rewards Program Deployment: In December, Reinders successfully launched a new B2B Rewards Program through Adobe Commerce, offering incentives that increased customer loyalty and engagement.

The Results

The Atwix-Reinders partnership led to immediate, measurable improvements:

• Lightning-Fast Load Times: Optimized site speed made for a seamless, frustration-free shopping experience.
• Search That Works: With Atwix’s search expertise, product discovery is now effortless, increasing customer satisfaction and conversions.
• Agile, Responsive Development: Reinders can roll out new features quickly, adapting to changing market needs without skipping a beat.
• Stronger B2B Relationships: A smoother, more reliable eCommerce experience reinforced customer trust and loyalty.

“We’re not just seeing better performance metrics—we’re seeing happier customers. The ability to move fast and adapt has been a game-changer,” said Ott.

2025 and Beyond

Reinders and Atwix aren’t stopping here. Their 2025 roadmap is all about refining what works and making small but meaningful enhancements. Key focus areas include optimizing logistics and search functionalities, improving personalization with data-driven insights, and integrating AI-powered chat solutions for better customer support. On the frontend, UI enhancements will make navigation even smoother, ensuring an intuitive and efficient buying experience.

Conclusion

Reinders’ journey with Atwix is proof that B2B eCommerce doesn’t have to be clunky or complicated. By tackling key performance challenges, enhancing search functionality, and ensuring a seamless transition to a more agile platform, Atwix helped future-proof Reinders’ digital commerce strategy. The result? A fast, scalable, and customer-first eCommerce experience built for growth.

Is your eCommerce site helping your business thrive? Contact Atwix to explore how we can take your digital strategy to the next level.