Choosing an eCommerce platform is a major decision that can have far-reaching consequences for your brand. BigCommerce is one of the most popular options, particularly for B2B companies, thanks to its rich set of targeted features that are native to the platform. With competing eCommerce providers, you often need third-party extensions to gain the same functionality. Let’s examine the 12 best features of BigCommerce that come built into the platform.
The 12 Best Features of BigCommerce
These are the best features of BigCommerce that B2B and B2C customers love the most.
| BigCommerce Feature | Description |
| Customer-Specific Catalogs and Pricing | The ability to segment customers and offer different pricing to each group |
| One-Page Checkout | A streamlined checkout experience that keeps customers on a single page |
| Bulk Pricing | The ability to offer discounts for bulk orders |
| Product Variations | The ability to offer products in different sizes, colors, and styles |
| Abandoned Cart Saver | Reminders sent to customers who add items to their cart but leave before checking out |
| Persistent Cart | Allows customers to access their cart across multiple devices |
| Company Hierarchies, Roles, and Permissions | The ability to assign different permissions to users within a company |
| App Marketplace | A large marketplace of integrations that extend BigCommerce’s functionality |
| Coupons | The ability to create and manage coupon codes |
| Gift Certificates | The ability to sell, track, and manage gift certificates |
| Product Videos | The ability to add engaging videos to product pages |
| Ratings and Reviews | A dashboard to enable, disable, manage, and display customer reviews |
1. Customer-Specific Catalogs and Pricing
BigCommerce offers the ability to segment customers into groups based on whatever characteristics you choose, and then set custom pricing for each group. This feature allows you to offer discounts to wholesalers or repeat customers, for example, without the shopper having to enter a code or take any additional steps.
2. One-Page Checkout
By default, BigCommerce provides the Optimized One-Page Checkout feature that keeps all the checkout steps contained on a single page, reducing friction and increasing conversions. The checkout page includes an integrated payment window that auto-detects the card type when the customer enters the credit card number, further streamlining the checkout process.
3. Bulk Pricing
In addition to letting you apply discounts based on customer groups, BigCommerce also allows you to offer bulk discount pricing. You can also use the Automatic Promotion feature to offer bulk pricing across an entire category of products, with rules you can configure to, for example, set a start and stop date for the discount, or limit the number of times the discount can be used.
4. Product Variations
BigCommerce makes it easy to offer multiple variations of your products with different colors, sizes, and styles, with each variant having its own image, price, weight, SKU, and stock level. You also have four options for displaying these variations, including swatches, radio buttons, rectangle lists, and dropdowns.
5. Abandoned Cart Saver
BigCommerce offers a feature called Abandoned Cart Saver that automatically sends an email to customers who added items to their cart but didn’t complete the checkout process. You can customize these emails and combine them with discount offers to further induce customers to complete their purchase.
6. Persistent Cart
Another advanced cart option in BigCommerce, and one that works together with the Abandoned Cart feature, is called Persistent Cart. This feature automatically associates a customer’s shopping cart with their customer account, so their cart’s contents are saved and can be purchased from any device they log in to. Not only does this make the shopping process more convenient for the customer, but it also increases conversion rates and reduces cart abandonment.
7. Company Hierarchies, Roles, and Permissions
The BigCommerce B2B edition lets you create Company accounts with associated users and roles, assigning different permissions based on whether they need access to make orders, request quotes, or pay invoices. This feature allows you to use pre-set roles or create custom roles with unique permissions, making it easy to support specific workflows for buyers, managers, and accounting teams.
8. App Marketplace
BigCommerce has a large App Marketplace containing integrations that extend the platform’s core functionality. This marketplace makes it easy to find, research, and install new apps or integrate your other business software, such as ERP (Enterprise Resource Planning) software like Infor, Epicor, and Netsuite.
9. Coupons
BigCommerce makes it easy to offer and manage coupon codes that customers can redeem for discounts in your eCommerce store. You can offer discounts or free shipping across the entire store, or restrict coupon codes to minimum order totals or specific categories, locations, and shipping methods.
10. Gift Certificates
With a BigCommerce store, your customers can buy electronic gift certificates and have them emailed to their choice of recipient. The BigCommerce Gift Certificates dashboard provides a convenient place to view and manage gift certificates and see whether they’ve been redeemed.
11. Product Videos
In addition to product photos, BigCommerce lets you add compelling product videos to help drive sales. These videos can be uploaded directly from YouTube to help showcase your product’s features, provide how-to instructions, and more.
12. Ratings and Reviews
BigCommerce lets you easily enable, disable, and manage product reviews across your eCommerce store. You have to approve all reviews before they show up in your store, giving you greater control over the content you share, though you can also automate this process for greater efficiency. You can also choose to display the product’s current rating on brand, category, product, and search result pages.
Have Questions About BigCommerce?
The best features of BigCommerce give growing B2B and B2C eCommerce companies the native tools they need to improve conversion rates and stand out from the competition. While BigCommerce is relatively straightforward for smaller brands, those with more complex stores may find the options and customizations overwhelming. The BigCommerce experts at Atwix can help by consulting with your business to create custom-tailored BigCommerce solutions that meet your specific needs and address your unique challenges.
Contact Atwix today to discuss your BigCommerce project with an expert.