Shopify Plus is the enterprise-tier B2B eCommerce platform from Shopify, built specifically for high-growth businesses that need advanced Shopify B2B features, custom checkout capabilities, and robust automation tools. Unlike standard Shopify plans, Shopify Plus features include native wholesale functionality, unlimited staff accounts, and 500% higher API limits – making it the go-to Shopify enterprise solution for manufacturers and distributors.
With the Winter 2026 “RenAIssance” Edition, Shopify Plus has introduced over 150 new updates, with particular emphasis on Shopify B2B capabilities. Shopify was also named a Leader in the 2024 Forrester Wave for B2B Commerce Solutions, validating its position as a serious B2B eCommerce platform for wholesale operations.
This guide covers every major Shopify Plus feature, including the latest Shopify B2B features, Shopify Plus pricing details, and real-world use cases for Shopify wholesale operations.
- Shopify Plus vs Shopify: What's the Difference?
- Complete List of Shopify Plus Features
- Shopify B2B Features: Complete Wholesale Capabilities
- ERP Integration for Shopify Enterprise
- Shopify Plus Pricing: What Does It Cost?
- Shopify Plus Benefits: When Should You Upgrade?
- Shopify B2B Success Stories
- Is Shopify Plus the Right B2B eCommerce Platform?
- Ready to Explore Shopify Plus for Your B2B Business?
Shopify Plus vs Shopify: What’s the Difference?
Understanding Shopify Plus vs Shopify comes down to scale, customization, and B2B capabilities. Here’s how the core Shopify Plus features compare to standard plans:
| Feature | Standard Shopify | Shopify Plus Features |
| Monthly Pricing | $39 – $399 | $2,300+ |
| Transaction Fees (3rd Party) | 0.5% – 2% | 0.15% |
| Staff Accounts | 2 – 15 | Unlimited |
| Shopify B2B Features | None | Full Native Support |
| Shopify Plus Checkout Customization | Basic | Full Extensibility |
| Shopify Plus API Rate Limits | Standard | 500% Higher |
| International Markets | 3 | 50 |
| Product Variants | 100 | 2,048 |
| Expansion Stores | Not Available | 9 Free Included |
| Dedicated Support | Standard 24/7 | Merchant Success Manager |
The fundamental Shopify Plus benefits become clear at scale: lower transaction fees, native Shopify B2B capabilities, and the infrastructure needed for Shopify enterprise operations.
Complete List of Shopify Plus Features
1. Shopify Plus Checkout Extensibility
The Shopify Plus checkout is one of the platform’s biggest competitive advantages. Checkout Extensibility replaced the legacy checkout.liquid system, giving merchants full control over the checkout experience without sacrificing security.
Key Shopify Plus checkout capabilities include:
- Drag-and-drop checkout editor
- Checkout UI Extensions for custom elements
- Shopify Functions for backend logic
- Post-purchase upsells and cross-sells
- Custom validation rules and conditional fields
- B2B-specific checkout flows per market
The Shopify Plus checkout processes over 10,000 transactions per minute with 99.99% uptime and converts 15% better than competing platforms on average.
Important deadline: As of August 28, 2025, all Shopify Plus merchants must use Checkout Extensibility for Thank You and Order Status customizations.
2. Shopify Functions
Shopify Functions enable developers to extend Shopify’s backend business logic for custom discounts, payments, and delivery options. This is one of the most powerful Shopify Plus features for businesses with complex pricing requirements.
With Shopify Functions, you can create:
- Tiered pricing structures
- Customer-segment-specific discounts
- Region-specific payment logic
- Complex promotional rules
- Dynamic B2B payment terms
- Custom deposit requirements
Merchants can activate up to 25 Discount Shopify Functions simultaneously. The new Discount API allows apps to generate product, order, and shipping discounts from a single code.
Migration note: Shopify Functions will completely replace Shopify Scripts by June 30, 2026.
3. Shopify Flow Automation
Shopify Flow is the visual workflow automation tool that eliminates manual tasks across your entire operation. It’s one of the most time-saving Shopify Plus features available.
Shopify Flow use cases include:
- Automated order tagging and routing
- Inventory alerts and reorder triggers
- Customer segmentation based on behavior
- Fraud flagging and review workflows
- B2B company approval automation
- Loyalty program management
Recent Shopify Flow updates include Sidekick AI integration (create workflows via natural language), test run capabilities, vertical layout for complex workflows, and Flow Mail for automated transactional emails.
Merchants report saving 20+ hours weekly through Shopify Flow automation.
4. Shopify Plus API Access
The Shopify Plus API provides rate limits up to 500% higher than standard plans – critical for Shopify enterprise operations with complex integrations.
Shopify Plus API benefits include:
- Higher rate limits for ERP/CRM syncing
- Real-time inventory synchronization
- Bulk operations for large catalogs
- Custom app development capabilities
- Headless commerce support via Storefront API
The enhanced Shopify Plus API limits ensure smooth operation during peak sales and support integrations with NetSuite, SAP, Microsoft Dynamics, and other enterprise systems.
5. Launchpad Campaign Automation
Launchpad is the campaign command center – one of the essential Shopify Plus features for flash sales, product launches, and promotional events.
With Launchpad, you can schedule:
- Price changes across products
- Theme deployments
- Product visibility changes
- Discount activation/deactivation
- Inventory updates
Since 2017, Launchpad has powered over $3 billion in sales for Shopify Plus merchants.
6. Shopify Markets for International Expansion
Shopify Markets enables Shopify Plus merchants to manage up to 50 international markets from a single store – a key Shopify Plus benefit for global expansion.
Markets’ capabilities include:
- Automatic currency conversion
- Localized checkout experiences
- Regional tax compliance
- Language translation
- Country-specific pricing
- B2B market segmentation
The Winter 2026 Edition added checkout customization per market, allowing different Shopify Plus checkout flows for different countries or B2B segments.
7. Sidekick AI Assistant
Sidekick has evolved from a chatbot into an AI coworker – one of the newest Shopify Plus features from the Winter 2026 Edition.
Sidekick capabilities now include:
- Quick Company Creation: Parse emails or CSVs to instantly create B2B company profiles
- App Generation: Build custom apps for reorder logic or B2B processes
- Shopify Flow Creation: Generate workflows via natural language
- Theme Editing: Make design changes through text commands
- ShopifyQL Queries: Write analytics queries with visualization
8. Agentic Storefronts
A brand-new Shopify Plus feature from Winter 2026: Agentic Storefronts enable products to appear directly in AI chat platforms like ChatGPT, Copilot, and Perplexity.
For Shopify B2B brands, this means wholesale buyers can discover your products while researching suppliers in AI tools – before they ever visit your storefront.
Shopify B2B Features: Complete Wholesale Capabilities
Shopify B2B is a suite of native features that enables Shopify wholesale operations directly through the admin. These Shopify B2B features eliminate the need for third-party apps or workarounds.
Company Accounts and Locations
The foundation of Shopify B2B is the company account system:
- Create wholesale customer profiles with multiple buyers
- Set up multiple locations per company
- Assign unique payment terms per location
- Configure tax exemptions by company
- Enable self-serve portal for order history and reorders
Catalogs and Custom Pricing
Shopify B2B features include powerful pricing capabilities for Shopify wholesale operations:
- Create customer-specific catalogs
- Set fixed prices or percentage-off structures
- Configure tiered/volume-based pricing
- Assign catalogs to specific companies or locations
- No tags or third-party apps required
Quantity Rules
Essential Shopify B2B features for wholesale order management:
- Minimum order quantities
- Maximum order limits
- Case pack requirements
- Quantity increments (order in multiples)
- Product or variant-level rules
Payment Terms
Native payment terms are core Shopify B2B features:
- Net 30, Net 60, Net 90 terms
- Automated term assignment by company
- Outstanding balance tracking
- NEW: Dynamic payment terms via Shopify Functions
- NEW: Custom deposit requirements
Store Credit for Companies (NEW – Winter 2026)
One of the biggest new Shopify B2B features: issue store credit at the company location level.
How it works: When you issue $500 credit to a company location, any authorized buyer from that company can apply it at checkout. The credit is shared among all authorized B2B buyers at that location.
Use case: A distributor receives damaged goods. Instead of complex refunds, you issue company store credit that any authorized buyer can use on their next order.
B2B Pickup In Store (NEW – Winter 2026)
New Shopify B2B feature: wholesale customers can now select pickup as a delivery option at checkout, just like DTC customers. Ideal for Shopify wholesale operations with physical warehouses.
ACH Payments for B2B (NEW – Winter 2026)
ACH (electronic funds transfer) is now available for Shopify B2B transactions through Shopify Payments (US merchants on Plus). This enables faster recurring billing for Shopify wholesale accounts.
Order Review Rules (NEW – Winter 2026)
Set dynamic rules to flag B2B orders for manual review based on:
- Order value thresholds
- Specific products
- New customers
- Custom conditions
Powered by Shopify Functions, exclusive to Shopify Plus.
VAT Validation
Automatic VAT number validation for EU/UK Shopify B2B customers:
- Auto-detect business addresses
- Validate VAT numbers in real-time
- Apply reverse charge exemptions
- Store numbers for compliant invoicing
Complete Shopify B2B Features Summary
| Shopify B2B Feature | Capability |
| Company Accounts | Multiple buyers, locations, permissions |
| Custom Catalogs | Curated products by buyer/location |
| Price Lists | Customer-specific pricing |
| Quantity Rules | Minimums, maximums, increments |
| Payment Terms | Net 30/60/90 with tracking |
| Store Credit (NEW) | Company-level credit |
| Pickup In Store (NEW) | B2B checkout delivery option |
| ACH Payments (NEW) | Electronic funds transfer |
| Order Review Rules (NEW) | Flag orders via Shopify Functions |
| Quick Company Creation (NEW) | AI-powered setup via Sidekick |
| B2B Markets | Segment wholesale customers |
| VAT Validation | Automatic EU/UK verification |
ERP Integration for Shopify Enterprise
Shopify Plus integrates with major ERP systems – critical for Shopify enterprise operations:
Pre-built integrations (Winter 2026):
- NetSuite
- SAP
- BrightPearl
- Fulfil
- Sage
- Acumatica
- Microsoft Dynamics
EDI Integration:
- Crstl and SPS Commerce purchase orders sync as draft orders
Shopify Collective:
- Now available in 35+ additional countries
- Retailers can import products without approval
- Enables global Shopify wholesale distribution
The enhanced Shopify Plus API limits enable real-time synchronization for high-volume operations.
Shopify Plus Pricing: What Does It Cost?
Understanding Shopify Plus pricing is essential for budget planning. Here’s the complete Shopify Plus pricing breakdown:
Base Subscription
- 3-year term: $2,300/month
- 1-year term: $2,500/month
Variable Fees
Above ~$800,000 monthly revenue:
- 0.25% – 0.4% of monthly revenue
- Capped at $40,000/month maximum
Transaction Fees
- Shopify Payments: 0% additional fees
- Third-party gateways: 0.15% (vs 0.5-2% on standard)
- Shopify B2B wholesale channel: Additional 0.18%
What’s Included in Shopify Plus Pricing
- Primary store + 9 expansion stores
- Unlimited staff accounts
- All Shopify Plus features listed above
- Merchant Success Manager
- Priority support
Additional Costs
- Third-party apps: $50-500/month
- Premium themes: $250-400 one-time
- Custom development: Varies
Shopify Plus pricing makes economic sense for businesses generating $1M+ annually, where lower transaction fees offset subscription costs.
Shopify Plus Benefits: When Should You Upgrade?
Evaluating Shopify Plus benefits against your requirements:
Revenue Indicators
- Generating $1M+ annually
- Processing $80,000+ monthly
- Transaction fee savings justify Shopify Plus pricing
Shopify B2B Requirements
- Need Shopify B2B features for wholesale customers
- Require company accounts with payment terms
- Want native Shopify wholesale capabilities
- Need store credit at the company level
Technical Requirements
- Need Shopify Plus checkout customization
- Require higher Shopify Plus API limits
- Want advanced Shopify Functions capabilities
- Need Shopify Flow automation
International Expansion
- Operating in 3+ markets
- Need dedicated regional storefronts
- Require localized Shopify Plus checkout experiences
Product Complexity
- Need more than 100 variants per product (up to 2,048)
- Require unlisted product status for VIP customers
- Need complex configurators
Shopify B2B Success Stories
Real results from Shopify B2B and Shopify Plus implementations:
Filtrous (Laboratory Supplies)
- Launched Shopify wholesale storefront in 63 days
- 27% increase in organic conversion rate
- 12 hours/week saved through automation
TileCloud (Tile Manufacturer)
- 24% B2B customer base expansion
- 34% YoY average order value growth
- 28% increase in conversion rate
Carrier (HVAC Manufacturing)
- Site launches: 9-12 months → 30 days
- Cost per site: $2M → $100K
- Using Shopify Plus features for dealer/distributor networks
Is Shopify Plus the Right B2B eCommerce Platform?
Shopify Plus has matured into a comprehensive B2B eCommerce platform that competes with traditional enterprise solutions. The Winter 2026 Edition confirmed that Shopify is building purpose-driven Shopify B2B features – not just adapting DTC tools for wholesale use.
For manufacturers, distributors, and wholesalers, the platform offers:
- Native Shopify B2B features without third-party apps
- AI-powered automation via Sidekick and Shopify Flow
- Proven scalability for Shopify enterprise operations
- Unified DTC and Shopify wholesale from a single admin
- Competitive Shopify Plus pricing with clear ROI
The investment makes sense for businesses that have outgrown standard Shopify limitations, require sophisticated Shopify B2B features, or need Shopify Plus checkout customization and higher Shopify Plus API limits.
Ready to Explore Shopify Plus for Your B2B Business?
Atwix is a certified Shopify Plus Partner with deep expertise in Shopify B2B implementations for manufacturers and distributors. Contact our team to discuss how Shopify Plus features can transform your Shopify wholesale operations.