What is Hyvä Theme?
Hyvä is a lightweight, performance-focused frontend theme for Magento 2 that dramatically improves page load speed and developer experience. Unlike traditional Magento themes that rely on heavy JavaScript frameworks, Hyvä uses modern, minimalist technologies (Alpine.js and TailwindCSS) to deliver exceptional performance with less code.
Key benefits of Hyvä Theme:
- Superior performance: Most Hyvä stores achieve 90-100 scores on Google PageSpeed Insights out of the box, compared to 30-50 for traditional Luma-based themes
- Faster development: Simplified codebase reduces theme development time by 40-50% compared to standard Magento frontend development
- Better SEO results: Improved Core Web Vitals scores directly impact search rankings, with many merchants reporting 15-30% increases in organic traffic after migration
- Lower maintenance costs: Cleaner architecture with 95% less JavaScript means fewer compatibility issues and easier long-term maintenance
Who uses Hyvä? Over 3,000 eCommerce stores worldwide have adopted Hyvä, including high-traffic B2B portals, mobile-first retailers, and brands prioritizing organic search performance.
Hyvä vs alternatives: Unlike headless commerce solutions (which require separate frontend development) or PWA Studio (Adobe’s complex progressive web app framework), Hyvä maintains Magento’s proven monolithic architecture while delivering comparable performance gains with significantly lower implementation costs.

Redefine Your Ecommerce Experience with Atwix & Hyvä
Experience unparalleled speed, performance, and scalability with Hyvä theme development from Atwix. Our team helps you unlock the full potential of your eCommerce store by implementing cutting-edge solutions that redefine how your customers shop.
Discover the Hyvä difference and elevate your eCommerce game with Atwix. Let’s start this exciting journey together.
Here for the marathon, not just the sprint
In an ever-evolving digital world, standing still isn’t an option. At Atwix, we don’t just keep up—we push ahead. From regular updates to forward-thinking optimizations, we’re always finding new ways to elevate your eCommerce experience and ensure your business stays ahead of the curve.

What Kind of Businesses Benefit Most From Hyvä Development?
Discover when to choose Hyvä for your Magento store and how it can benefit specific business types.
High-Traffic eCommerce Stores
If your store manages a large volume of visitors, Hyvä ensures that your site remains fast and responsive, even during peak traffic.
Mobile-First Retailers
Businesses focusing on mobile shoppers benefit from Hyvä’s mobile-optimized design, which improves user experience across devices.
SEO-Driven Stores
If organic search traffic is a key part of your strategy, Hyvä’s speed and performance boost search rankings, making it ideal for SEO-conscious businesses.
Branding-Focused Brands
Hyvä offers high flexibility for those looking to create a fully customized and branded user experience, enabling unique and creative designs.
Our Hyvä Development Services
Atwix offers comprehensive Hyvä development solutions that are tailored to the specific needs of your eCommerce business. Whether you’re looking for custom theme development, integration, or optimization, our team of experts delivers high-performance solutions that elevate your Magento store.
Hyvä Themes Development & Customization
We design and develop custom Hyvä themes that not only enhance the look of your store but also optimize performance for fast loading speeds and SEO. Our designs are fully customizable to meet your branding needs while ensuring top-tier performance.
Hyvä-Compatible Modules
Development
Our team creates and customizes modules that are fully compatible with the Hyvä theme. Whether you need additional functionality or specific features, we ensure seamless integration with your Magento store.
Migration to Hyvä
Thinking about switching from Luma or another Magento theme? Atwix provides full migration services to Magento Hyvä, ensuring a smooth transition with minimal downtime and no loss of data.
Hyvä Integrations & Optimization
Keep your Hyvä-powered Magento store running smoothly with our ongoing maintenance and support services. We monitor performance, fix issues, and provide updates to ensure optimal results.
Hyvä Training and Consultation
Our consulting services include hands-on Hyvä theme development consulting, offering expert advice and training to help your in-house team manage and maintain your store effectively.
We’ve teamed up with Hyvä to bring you a cutting-edge, performance-focused ecommerce solution. With Hyvä’s innovative technology and Atwix’s deep industry expertise, we provide the tools and support needed to elevate your online store and deliver an exceptional shopping experience.
Contact Us Today
Ready to transform your Magento store with custom Hyvä solutions? Contact Atwix for expert Hyvä theme development services and see how we can enhance your store’s performance.
Why Choose Hyvä theme?
Choosing Hyvä comes with numerous benefits, particularly for businesses looking to enhance performance and user experience. Here are the key advantages to choosing the Hyvä theme for your Magento store:
01
Fast Load Times
Hyvä drastically reduces load times, delivering lightning-fast performance and enhancing Core Web Vitals scores.
02
Optimal Performance
Designed for speed and efficiency, Hyvä ensures your store can handle heavy traffic without sacrificing performance.
03
Improved Search Visibility
Faster load times contribute to better SEO, helping your store rank higher in search engine results.
04
Mobile & User Friendly Design
We build robust technical architectures to handle large product catalogs and complex configurations, ensuring scalability for high-demand environments.
05
Plugins Compatibility
Hyvä integrates seamlessly with all major Magento plugins, allowing you to enhance your store’s functionality without compatibility issues.
06
Customizable Themes
Hyvä offers the flexibility to customize your theme to align perfectly with your brand’s identity and goals.
07
Future-Proof Technology
Hyvä is designed with the future in mind, ensuring your ecommerce platform remains cutting-edge. Leveraging the latest web technologies, Hyvä keeps your site fast, secure, and compatible with future advancements. Atwix ensures you stay ahead of industry trends and technological developments.
Hyvä is built with performance in mind. Enjoy lightning-fast load times and an optimized user experience that keeps your customers engaged and coming back for more. Our combined expertise ensures your site runs smoothly, even during peak traffic.
Our Hyvä Theme Development Process
Our custom Hyvä theme development process is carefully designed to ensure that your eCommerce store receives a fully optimized, high-performance solution. By following a structured, step-by-step approach, we deliver outstanding results on time while maintaining the highest quality standards.
Initial Consultation & Strategy
Our team of expert Hyvä developers begins by understanding your business needs, goals, and the specific challenges you face with your current store.
Design & Customization
Once we gather your requirements, we move on to creating a custom design that aligns with your brand and ensures the best possible user experience.
Development
During the development phase, our Hyvä theme development team uses the optimized Hyvä code structure to build a theme that guarantees high performance and faster load times.
Testing & Quality Assurance
Every project undergoes rigorous testing to ensure that your store runs smoothly, performs well under pressure, and is free from bugs.
Launch & Ongoing Support
After the successful launch of your Hyvä-based Magento store, we provide continuous support, ensuring your store stays optimized and performs at peak levels.
Insights
Frequently Asked Questions
Got some questions? We’re here to answer. If you don’t see your question here, drop us a line with out Contact form.
What is the Hyvä theme for Magento 2?
Hyvä is a modern frontend theme for Magento 2 (Adobe Commerce) built using Alpine.js and Tailwind CSS. It replaces the heavy JavaScript libraries in the default Luma theme, resulting in dramatically faster page loads, improved Core Web Vitals scores, and better search engine rankings. Hyvä reduces frontend code by over 95% compared to Luma, enabling most stores to achieve 100/100 Google PageSpeed scores.
How much does Hyvä theme cost?
As of November 10, 2025, the Hyvä Theme is completely free and open-source under OSL 3.0 and AFL 3.0 licenses. You can download it from GitHub or obtain free Composer keys from hyva.io (up to 5 keys for individuals, 50 for official Agency Partners). While the core theme is free, premium products like Hyvä Checkout (€1,000), Hyvä UI (€250), and Hyvä Enterprise (€2,500 annually) remain paid offerings. Development and implementation costs vary based on store complexity- contact us for a detailed quote tailored to your specific requirements.
Why is Hyvä better than the standard Magento Luma theme or PWA solutions?
Hyvä offers several advantages over Luma and headless/PWA solutions: Lightning-fast performance with up to 95% reduction in page weight; lower development and maintenance costs compared to PWA; native Magento compatibility without API complexity; gradual migration path (you can implement page-by-page); familiar templating for Magento developers; and full plugin ecosystem compatibility with growing Hyvä-compatible extensions.
How long does it take to build or migrate to a Hyvä-based Magento store?
A standard Hyvä theme implementation typically takes 4-8 weeks depending on store complexity. Factors affecting timeline include: number of custom modules requiring Hyvä compatibility updates, extent of design customization, third-party integrations, and testing requirements. Hyvä’s gradual migration capability means you can implement critical templates first while keeping others on Luma temporarily.
Does Hyvä support all Magento 2 extensions and plugins?
Hyvä is compatible with most Magento 2 extensions, with over 1,000 extensions now Hyvä-compatible as of 2025. Some extensions may require frontend modifications for optimal integration. The Hyvä ecosystem includes a growing library of pre-built compatible modules. Atwix’s team can assess your current extensions and either convert them to Hyvä compatibility or recommend Hyvä-native alternatives.
Can I customize the Hyvä theme to match my brand?
Absolutely. Hyvä offers extensive customization through Tailwind CSS, making it easy to align the theme with your brand’s unique identity. Our Hyvä developers create fully custom designs while maintaining the performance benefits. You can customize colors, typography, layouts, components, and add custom functionality without sacrificing speed. The lightweight architecture enables creative freedom without the bloat of traditional themes.
What is Hyvä Checkout and how does it improve conversions?
Hyvä Checkout is a high-performance, conversion-optimized checkout solution designed specifically for Hyvä themes (€1,000 license). It reduces checkout abandonment through faster load times, streamlined user experience, and mobile-first design. The optimized checkout experience can significantly increase conversion rates. As of November 2025, Hyvä Checkout no longer requires a paid Hyvä Theme license, making it accessible to all Hyvä users.



