Introduction
In modern eCommerce, success depends on far more than just traffic and design. Business owners need reliable eCommerce merchant accounts, secure payment gateways, and a processing strategy that scales with growth. BAMS has established itself as an industry leader by helping online businesses optimize their payment acceptance, reduce friction, and improve profitability through intelligent payment processing strategies.
In this interview with Atwix, Dimitri Akhrin, President of BAMS, discusses how both organizations share a common mission, empowering merchants with the tools, technology, and expertise they need to succeed in competitive eCommerce environments.
Q1: Dimitri, Atwix focuses on building high performing eCommerce experiences. How does BAMS approach eCommerce payment solutions as part of that overall success equation?
Dimitri Akhrin:
Payment acceptance is one of the most critical components of the eCommerce experience, yet it is often treated as an afterthought. At BAMS, we see eCommerce payment solutions as an extension of the customer journey. If payments are slow, unreliable, or confusing, conversion suffers.
Our role is to help merchants implement payment strategies that are fast, secure, and optimized for their specific platform and business model. Through educational resources available on BAMS.com and direct consultation, we help merchants understand how their payment gateway, processor, and card acceptance methods affect authorization rates, fraud exposure, and overall revenue. That focus on optimization aligns very closely with Atwix’s mission of building scalable, performance driven eCommerce solutions.
Q2: Payment gateways are a core part of any eCommerce architecture. What differentiates BAMS when it comes to payment gateway strategy and integration?
Dimitri Akhrin:
A payment gateway is not just a technical connector, it is a strategic decision. The right gateway improves authorization rates, reduces latency, supports advanced fraud tools, and integrates cleanly with the eCommerce platform.
BAMS works closely with merchants and their development partners to ensure the payment gateway is configured correctly for their environment. That includes gateway selection, tokenization, security settings, data optimization, and compatibility with platforms like BigCommerce, Adobe Commerce, and other enterprise eCommerce frameworks that Atwix specializes in.
Instead of forcing a one size fits all solution, we tailor gateway configurations so merchants get maximum performance without unnecessary complexity. That level of customization is essential for merchants who want to scale confidently.
Q3: How does BAMS help merchants reduce friction at checkout while maintaining security and compliance?
Dimitri Akhrin:
Reducing friction while maintaining security is one of the biggest challenges in eCommerce payment processing. Too many verification steps can lower conversion rates, while too few can increase fraud and chargebacks.
Our approach is data driven. We analyze transaction behavior, card types, customer locations, and risk signals to fine tune payment flows. We also work with gateways that support advanced fraud tools, tokenization, and compliance standards so merchants can protect customer data without slowing down the checkout experience.
This philosophy mirrors Atwix’s approach to user experience, security should be embedded into the architecture, not bolted on afterward.
Q4: BAMS is known for educating merchants. How does that education extend to payment gateways and eCommerce payment solutions?
Dimitri Akhrin:
Education is a major differentiator for us. Many merchants do not fully understand how payment gateways, authorization logic, or interchange qualification affect costs and conversion rates.
At BAMS.com, we publish educational resources that explain payment gateway functionality, processing costs, and optimization strategies in clear, practical terms. We also work directly with merchants and agencies like Atwix to explain how payment decisions impact performance.
When merchants understand their payment stack, they make better decisions. That empowerment through knowledge is a core value that both BAMS and Atwix share.
Q5: How do you see the missions of BAMS and Atwix overlapping as eCommerce continues to evolve?
Dimitri Akhrin:
Our missions overlap around one central idea, empowering clients to succeed through expertise and transparency. Atwix builds scalable, high performance eCommerce experiences, and BAMS ensures those experiences are supported by reliable, optimized payment solutions.
As eCommerce grows more complex, merchants need partners who understand both the technical and financial sides of the business. Together, agencies like Atwix and payment experts like BAMS help merchants build systems that convert better, scale faster, and operate more efficiently.
When payment solutions and platform architecture work together, merchants gain confidence, control, and long term success.
Closing
Thank you, Dimitri, for sharing how BAMS continues to lead in eCommerce payment solutions and payment gateway optimization. With a shared commitment to merchant empowerment, BAMS and Atwix demonstrate how thoughtful collaboration between technology and payments can create stronger, more successful eCommerce businesses.