B2B Website Design Audit
Atwix offers comprehensive B2B website design audits that identify conversion bottlenecks and unlock revenue growth for Adobe Commerce, Shopware, BigCommerce, and Shopify Plus stores.
Is Your B2B Website Losing Sales to Poor Design?
According to Gartner research, 77% of B2B buyers describe their purchase experience as extremely complex or difficult. 90% of users immediately exit sites with poor web design, making first impressions critical for B2B conversion success.
Unlike B2C customers who make quick purchase decisions, B2B buying committees typically involve 6-10 decision-makers navigating complex approval processes. Your website design must accommodate multiple stakeholders, detailed product research, and extended buying cycles that can span months.
Our platform-agnostic B2B website design audit reveals hidden conversion killers across Adobe Commerce, Shopware, BigCommerce, and Shopify Plus stores, delivering actionable recommendations that increase qualified lead generation by up to 43%.
77%
of B2B buyers describe their purchase experience as extremely complex or difficult
90%
of users immediately exit sites with poor web design
43%
increase in qualified lead generation with Atwix’s B2B website audits
Comprehensive B2B Website Design Audit Services
Get an expert evaluation of your B2B eCommerce platform’s design effectiveness, regardless of your current technology stack.
Multi-Platform Design Analysis
Complete assessment covering Adobe Commerce, Shopware, BigCommerce, and Shopify Plus with platform-specific optimization recommendations that leverage each system’s unique B2B capabilities.
B2B User Experience Evaluation
In-depth analysis of complex B2B buyer journeys, including account hierarchies, approval workflows, bulk ordering processes, and multi-user access patterns that are critical for business sales.
Conversion Funnel Optimization
Systematic review of your B2B conversion paths from initial product discovery through quote requests, focusing on reducing friction in extended sales cycles typical of business purchasing.
Mobile B2B Experience Assessment
Comprehensive evaluation of mobile responsiveness for B2B use cases, ensuring field sales teams, procurement managers, and mobile decision-makers can effectively navigate your platform.
Industry-Specific Design Review
Specialized analysis for manufacturing, distribution, and industrial sectors with recommendations tailored to technical product catalogs, complex specifications, and industry compliance requirements.
Performance & Technical Optimization
Complete technical assessment including page speed analysis, Core Web Vitals evaluation, and performance bottlenecks that impact B2B user experience and search engine rankings.
Our Proven B2B Design Audit Process
Our systematic methodology uncovers design issues that impact your B2B conversion rates and revenue growth.
01
Stakeholder Discovery & Analysis
We begin by understanding your B2B customer personas, buying processes, and business objectives. This includes analyzing your current customer data, identifying key user roles, and mapping complex B2B decision-making workflows.
02
Comprehensive Design Assessment
Our experts conduct a complete evaluation of your website’s visual hierarchy, navigation structure, and content organization. We assess how effectively your design supports B2B-specific needs, such as product comparison, technical specifications, and access to detailed documentation.
03
User Journey Mapping
We trace critical B2B user paths from awareness through purchase, identifying friction points, abandoned processes, and opportunities to streamline complex business buying experiences across all device types.
04
Conversion Rate Analysis
Data-driven evaluation of your current conversion performance compared to B2B industry benchmarks, with specific focus on quote requests, sample orders, and lead generation metrics that matter most to B2B success.
05
Technical Performance Review
Complete assessment of site speed, mobile optimization, and technical SEO factors specifically impacting B2B buyers who often research extensively before making purchase decisions.
06
Detailed Recommendations Report
You receive a comprehensive audit report with prioritized action items, including specific design changes, technical optimizations, and B2B conversion improvements with projected ROI estimates.
Ready to Optimize Your B2B Website Design?
Get your comprehensive B2B website design audit and start converting more qualified prospects into customers.
Free Initial Consultation Includes:
- Custom audit scope proposal
- Current design performance assessment
- B2B conversion opportunity analysis
- Platform optimization recommendations
The Hidden Costs of Poor B2B Website Design
Poor UX costs businesses $100 billion annually in lost revenue and customer churn. For B2B companies, the stakes are even higher due to the complexity of sales processes and the high value of transactions.
Key reasons your B2B website needs a design audit:
Proven Results from Our B2B Website Design Audits
Real outcomes achieved by B2B companies after implementing our design audit recommendations.
Industry-Specific B2B Design Considerations
Specialized audit focus areas for manufacturing, distribution, and industrial B2B companies.
Manufacturing Sector Optimization
- Complex product configurators with technical specifications
- Multi-tier pricing display for distributors and end customers
- Serial number tracking and equipment maintenance scheduling
- Compliance documentation and certification displays
- Sample request workflows for prototype development
Distribution
Industry Focus
- Bulk ordering interfaces with quantity breaks and volume pricing
- Territory management and customer-specific product catalogs
- Inventory availability and real-time stock level integration
- Shipping calculator and logistics management tools
- Customer portal design for account management and order history
Industrial Equipment Specialization
- Technical documentation access and downloadable resources
- Product comparison tools for complex industrial specifications
- Service parts ordering and maintenance scheduling systems
- Quote request forms optimized for high-value equipment purchases
- Application-specific product filtering and recommendation engines
Why Choose Atwix for Your B2B Website Design Audit
We are certified B2B eCommerce experts with proven results across all major platforms.
Platform-Agnostic Expertise
300+ certifications across our team covering Adobe Commerce, Shopware, BigCommerce, and Shopify Plus. We understand the unique B2B capabilities and limitations of each platform, ensuring recommendations that maximize your current technology investment.
Specialized B2B Experience
15+ years focused exclusively on B2B eCommerce with a deep understanding of complex business buying processes, enterprise integration requirements, and industry-specific challenges facing manufacturing and distribution companies.
Proven B2B Results
Our clients achieve average revenue growth of 230% within 12 months of implementing audit recommendations. 89% client retention rate demonstrates the effectiveness of our B2B-focused approach and ongoing optimization strategies.
Industry Recognition & Partnerships
- #1 Magento Contributor worldwide with more core contributions than any other agency
- Shopware Platinum Partner with specialized B2B commerce expertise
- BigCommerce Enterprise Partner certified for complex B2B implementations
- Shopify Certified Partner with a proven track record in B2B transformations
Frequently Asked Questions
Got some questions? We’re here to answer. If you don’t see your question here, drop us a line with out Contact form.
What platforms do you audit for B2B design effectiveness?
We conduct comprehensive B2B design audits for Adobe Commerce, Shopware, BigCommerce, and Shopify Plus. Our platform-agnostic approach ensures recommendations that maximize your current technology investment while identifying opportunities for future enhancement.
How long does a B2B website design audit take?
Most comprehensive B2B design audits require 2-4 weeks, depending on site complexity and platform configuration. You’ll receive weekly progress updates and a detailed final report with prioritized recommendations and ROI projections.
What makes B2B design audits different from standard website audits?
B2B design audits focus on complex buying processes involving 6-10 decision-makers, extended sales cycles, and business-specific functionality, such as bulk ordering, custom pricing, and approval workflows, that don’t exist in B2C commerce.
Do you provide ongoing support after the audit?
Yes, we offer implementation support and ongoing optimization services to help execute audit recommendations. Many clients work with us on a long-term basis to continually improve their B2B conversion performance and adapt to evolving business needs.
What ROI can we expect from implementing audit recommendations?
Our B2B clients typically experience a 43% increase in qualified leads, a 400% improvement in potential conversion rates, and a 230% average revenue growth within 6-12 months of implementing prioritized audit recommendations.
Comprehensive Technical Capabilities
Beyond design assessment, we provide a comprehensive technical evaluation, including ERP integration analysis, API performance review, and enterprise system compatibility assessment, all of which are critical for B2B operations.
Contact Us for Your B2B Website Design Audit
Transform your B2B website into a conversion-optimized sales engine that serves complex business buyers across all major eCommerce platforms.