Understand Today’s B2B Buyer

Learn why buyers expect Amazon-like experiences—real-time pricing, mobile UX, and frictionless reordering—and what happens if you don’t deliver.

Design for Adoption, Not Just Aesthetics

Discover how features like live ERP integration, intuitive UX, and quick reorder tools create a digital experience that customers prefer over calling reps.

Fix the Friction

Identify where your current site creates adoption barriers—and get strategies to eliminate them for good with automation and self-service options.

Turn Digital Hesitation into Action

Use incentives, training, and hybrid sales strategies to drive adoption among even your most traditional customers.

Leverage Shopware’s B2B Sales Room

Explore how virtual consultations, shared carts, and live sales support help replicate 1:1 sales interactions online at scale.

Audit & Improve with Our Checklist

Get a step-by-step tool to evaluate your current site’s UX, technical setup, and alignment with buyer needs—plus actionable next steps to improve it.