Shopware now has agentic AI technology called Copilot that significantly extends the capabilities of the platform. It uses AI agents to automate and streamline routine eCommerce workflows and improve the customer experience. These new features are available in version 6.7.1 for users with a Rise, Evolve, or Beyond subscription plan. This guide breaks down all the Shopware AI features and explains how they impact businesses to help you decide whether to upgrade.
All Shopware AI Features
| AI Feature | Description | Why It Matters | |
| 1 | AI-Generated Content for Shopping Experiences | Creates, edits, and translates different types of text content | Streamlines the creation of landing pages and product pages |
| 2 | Image Keyword Assistant | Analyzes image files and assigns relevant keywords | Makes SEO easier and more effective |
| 3 | AI-Generated Product Properties | Recommends product properties based on the description | Accelerates the creation of product pages |
| 4 | Custom Checkout Message | Sends customers a customized message after checkout | Personalizes the customer experience |
| 5 | AI-Generated Product Review Summary | Generates a summary of reviews that can be published on the product page | Makes it easier for customers to skim reviews for relevant information |
| 6 | AI-Based Customer Classification | Generates classification labels based on order history | Helps with marketing segmentation |
| 7 | AI Export Assistant | Exports specific Shopware data in a CSV file | Easily exports the specific data you need |
| 8 | AI-Based Translation for Reviews | Translates product reviews into different languages | Makes reviews accessible to customers in other countries |
| 9 | AI-Description Assistant | Generates product descriptions based on keywords | Streamlines the creation of product pages |
| 10 | AI Search by Context | Allows customers to search for products based on keywords or sentences | Improves the search experience for customers |
| 11 | AI Search by Image | Lets customers upload images and receive recommendations for similar items | Provides better customer recommendations |
| 12 | AI Text to Image | Generates custom images based on natural language inputs | Makes it easier to create unique images |
1: AI-Generated Content for Shopping Experiences
This feature uses generative AI to create different types of text content, edit content for mistakes, and translate text into various languages. It allows busy, fast-growing eCommerce businesses to create new shop pages much faster than manual methods, so they can keep pace with customer demands.
2: Image Keyword Assistant
Shopware’s image keyword assistant feature for its AI Copilot analyzes uploaded images and assigns keywords to them. It makes product images easier to search for, improving both SEO (search engine optimization) and the customer experience.
3: AI-Generated Product Properties
This feature analyzes a product’s description and then recommends product properties. It helps accelerate the creation of new product pages for busy eCommerce teams.
4: Custom Checkout Message
The Shopware AI Copilot custom checkout message feature automatically sends customers a customized, AI-generated message after purchase that’s based on what they had in their cart. This feature provides a more personalized customer experience that helps increase loyalty.
5: AI-Generated Product Review Summary
This Shopware AI feature creates short summaries of all the reviews for a product that businesses can publish on the product details page. It gives customers a clear, easily skimmable overview of the product feedback so they can make purchasing decisions faster and more confidently.
6: AI-Based Customer Classification
The customer classification feature generates labels for customers based on their order history. These labels can be used as tags to organize customers into groups for marketing segmentation, reporting, and other purposes.
7: AI Export Assistant
This feature lets you export specific data based on natural language prompts into a CSV file, so you can get exactly the information you need without anything irrelevant getting in the way.
8: AI-Based Translation for Reviews
This feature allows customers to translate product reviews into the language of their choice using AI. It improves the customer experience while, at the same time, giving your store a broader international reach.
9: AI-Description Assistant
This Shopware AI feature creates product descriptions based on defined keywords. These descriptions can be easily edited as needed and applied to products, accelerating the creation of new product pages.
10: AI Search by Context
The AI search by context feature lets customers input keywords or sentences that the AI uses to search for products and provide more relevant results than traditional search methods. This feature improves the search experience for customers, whether they need help determining exactly what they’re looking for or have very detailed specifications to consider.
11: AI Search by Image
With this feature, customers can upload images of items, and the AI will suggest similar products. Providing better recommendations improves the customer experience while improving the chances of a sale.
12: AI Text to Image
The text-to-image feature uses generative AI to create unique images based on natural language inputs. It allows businesses to display their product in different scenarios without the time and expense of photoshoots.
Get More Assistance with Shopware AI
While the goal of agentic AI is to make lives easier, conjuring and using it can be challenging at first if you don’t have the right training and support. The agentic commerce experts at Atwix can handle the implementation of Shopware AI features and provide the assistance needed to use them most effectively.Â
Reach out to schedule your Shopware AI consultation with Atwix.