Atwix-Magento-Live-Search

Most of the eCommerce stores need a good search. If you’ve been using Magento for a while, you know how challenging it can be to achieve a good search function without investing an additional budget in third-party service providers. Historically, the search was not the strongest part of the Magento platform. With Magento 1, we had it with a very simple algorithm that didn’t provide good results most of the time. With Magento 2, there’s a new search engine option based on ElasticSearch. The last one is much better in terms of search results relevancy and additional features such as synonyms etc. However, without additional tweaks and modifications, it’s still not the best option. 

At Adobe Summit 2021, a new service, Adobe Commerce Live Search was introduced. Adobe’s official search solution is aimed at bringing the search to a new level by utilizing AI and other modern technologies. If you are a lucky owner of an Adobe Commerce license, you may use this service free of charge by installing the corresponding module from the marketplace Magento Live Search. The most interesting fact about this new module is that it represents the new service-based approach that Adobe, most likely, will use as the main idea for the future versions of the platform. But let’s get back to this fact later after reviewing the features. 

Atwix-PWA-Studio-Product-Details

We continue the series of articles with technical lifehacks, dedicated to PWA Studio. After the overview of how to Insert CMS Block on the Product Page, we suggest to check out some more interesting situations.

Imagine a store using the PWA Studio storefront where the Product Page should contain the product’s short description. You may see nothing unusual here, but there is a trick – the default Venia theme doesn’t show the product’s short description by default. Oops. But no worries, this is not difficult to fix. Thanks to PWA Studio’s extensibility framework.

Atwix-Run-Your-IDE-Remotely

In the past, as a web developer, you had to thoughtfully choose your operating system. You weighed personal preferences and experiences with the emerging work you had in front of you and your team(s). This decision was important and also something of an anchor due largely to tool limitations. The selection process inevitably drove your approach and ability to work across systems and teams (or not). Some systems were more suitable for Linux/OSX, some systems were better bets for other operating platforms. Fortunately, the introduction of virtualization technologies, techniques and tools helped resolve the ‘one or the other’ decision-making challenge. We now use Vagrant, and then we started making use of Docker. This allowed us to move LAMP related objects to and from isolated environments. Ultimately, these emerging tools took the stress out of the formative process of selecting a web development operating system.

Atwix-Magenews-May-2021

Big events, big news for the digital commerce industry

Greater collaboration. New services. Integrating AI into the user experience. These were the headline grabbers from announcements made at two recent springtime events – and they’re opening the door to new possibilities for more efficient business and technology cooperation through exciting approaches to the customer experience.

Here’s a recap of the two main events: AdobeSummit and Magento Association.

Atwix-Google-Page-Experience

Everyone wants a fast website. That’s a fact. And if you ask how fast, most likely you will hear a reference to the Google Page Speed Insights. That’s a curious trend that we observe during the past couple of years. But why Google Page Speed Insights? The typical answer is that Google will love your website more if you have a green score. But is that true? The short answer is no, and, to some extent, yes.

magento-2.4.2-release-overview

With Magento Community Engineering signed off and now pressing ahead with Magento 2.5, Adobe released Magento Commerce and Open Source 2.4.2. This latest release is powerful if you aim to improve your Magento performance. It has numerous security fixes, performance improvements, and additional features. The Atwix team studied up on all the changes and has unpacked into small logical pieces for you. Grab a cup of coffee and enjoy Magento 2.4.2 Release Overview!

B2B-Magento-eCommerce

Due to changes in the world economy, an increasing number of businesses are going online. Even businesses that were already online are doubling down on their use of eCommerce. In effect, nearly every B2C company requires their own product, service, and professional counseling, which in turn generates B2B demand. In 2019, Forrester has forecasted that US B2B eCommerce will reach $1.8 trillion and account for 17% of all online sales in the US by 2023. onsidering the 2020 pandemic-related lockdown rules and the corresponding changes becoming a new routine, we now expect to reach these numbers much earlier. The world will never be the same, and we have to adapt to the new reality.

The surge in B2B demand highlights the growing importance of wholesale eCommerce platforms for efficient business operations.

Magento-Open-Source-recap-2020

Recently, many people have asked for my opinion on how things are going in the Magento engineering community. While 2020 was not as productive as 2019 for a variety of obvious reasons, such as the global pandemic, it was still an exciting year when reflecting on the new, powerful features delivered by the community, despite the challenges. The following summary represents my thoughts on what we have accomplished, as well as useful insights based on the questions I received or observations I have made. Enjoy the read!

Magento-PWA-Studio-Plugins

Adobe’s eCommerce platform, Magento, is one of the most popular if not most powerful solutions on the market. There are many reasons this platform is unique in its ability to scale B2B and B2C organizations without sacrificing or degrading performance or security.

Extensibility, for example.

Magento allows you to augment native system functionality with preset modules available at the Magento Marketplace or via approved 3rd party vendor websites. When using standard Magento with server-side rendering (Luma-based theme or similar approach), there is no need for additional development (beyond basic configuration).