Your Store Got Slow as It Grew

Catalog, traffic, and integrations piled up, and load times crept past the point where shoppers wait. We retune for your current size.

You’re Failing Core Web Vitals

Search Console is flagging LCP or CLS; rankings are slipping, and the plugin you installed didn’t move the needle. We fix it at the source.

Peak Season Is Coming

Black Friday, the site buckled; or you’re not willing to find out this year. We load-test and harden before the traffic hits.

Your B2B Catalog and Portal Slow Down Under Buyer Load

Account-level catalog pages, quote generation, and approval workflows slow down under concurrent B2B sessions. We tune for the traffic patterns and data complexity of B2B operations, not just peak retail volume.


eCommerce performance optimization spans the full stack, from front-end rendering to back-end databases, infrastructure, and application architecture. Atwix’s website performance optimization services address every layer that affects how fast your store loads and how well it holds up under traffic.

Your store passes Core Web Vitals on real devices. LCP, INP, and CLS are optimized for production traffic, not just lab tests. Better scores can support search visibility and reduce exits before the page loads.

Most of a page’s load time is front-end, and it’s where eCommerce site speed is won or lost. Your assets get compressed and deferred, render-blocking resources are eliminated, and third-party scripts that quietly add seconds are trimmed.

Slow queries, bloated indexes, and inefficient code are where stores actually choke under load. You get root-cause fixes at the code and database level, not surface patches that degrade again at scale.

Full-page cache, Varnish, Redis, and CDN configuration get tuned to your stack, so the store stays fast during peak season, not just on a quiet Tuesday.

A structured audit pinpoints every bottleneck and ranks fixes by impact, so your budget goes to the changes that move the needle.

Your store gets load-tested and rearchitected for peak traffic, so it handles the spike instead of going down at the worst possible moment.

A 0.1-second improvement in mobile site speed lifts retail conversions by 8.4% and adds 9.1% more shoppers to the cart.

— Deloitte & Google, “Milliseconds Make Millions”



Deep, code-level performance work from the #1 global Magento contributor. Indexing, full-page cache, query tuning, and module cleanup.


Magento OS

Magento speed optimization with the same engineering depth for self-hosted stores — caching, database, and front-end tuning that scales with catalog and traffic.


Shopify speed optimization done right — theme, app, and Liquid tuning to cut bloat and pass Core Web Vitals without breaking the storefront


Performance tuning for Shopware 6 — caching, HTTP cache, and front-end optimization for B2B and B2C stores.


Stencil theme and storefront optimization to keep load times low as the catalog and traffic grow.

Frequently Asked Questions

Have questions about our website performance optimization services? The most common ones are answered below. If yours isn’t here, contact us directly.

How is this different from running PageSpeed Insights myself?

A tool tells you the score; it doesn’t explain why the store is slow or how to fix it without breaking anything. We diagnose the root cause at the code and database level, rank fixes by conversion impact, and implement them. You get the outcome, not a list of warnings.

Which platforms do you optimize?

Adobe Commerce and Magento Open Source, Shopify Plus, Shopware, and BigCommerce. The performance fundamentals are shared, but the implementation is platform-specific, and our engineers are certified across all five.

Do you just audit, or do you fix the issues too?

Both. The audit identifies and prioritizes; our engineers implement the changes. You’re not handed a PDF and left to find a developer.

How fast will my site actually get?

It depends on the starting point and platform, but the target is consistently sub-2-second loads on key pages and a passing Core Web Vitals grade on real devices. The audit gives you realistic, store-specific projections before any work starts.

Will optimization break my storefront or custom features?

No. We profile before we change anything, work in staging, and test against your real templates and integrations. Performance gains shouldn’t cost you functionality.

How long does a performance audit take, and what does the deliverable include?

Most audits are completed within 2 to 3 weeks. The deliverable is a detailed report covering root-cause bottlenecks by category, ranked by conversion impact and implementation effort. Each fix includes an estimated timeline, so you can plan the work in phases.