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Car Part Kings

www.carpartkings.com

Atwix has ensured a fast store performance with thousands of unique car parts and complex website search

Overview

Performance audit to manage numerous unique products and attributes.

Front-end development and responsive theme build.

Implementation of quick and convenient search of car parts by car’s make, model and year.

Checkout improvement to improve usability and conversion rate.

Yotpo integration to collect user-generated content and increase customer loyalty.

Technical SEO.

About the company

Auto parts

Motivated by customer satisaction and with more than 30 years of expertise, Car Part Kings delivers vast selection of car parts at best price. With its headquaters in Califronia they have warehouses around the US to ensure quick delivery and best customer epxerience.

Challenge

Car Part Kings needed to improve the performance of the store, that handles thousands of unique products with complex product attributes. The website has many integrations with third-party services and high load every day.

Solution

Having done the performance audit, our team has came up with back-end solutions to handle numerous SKUs and attributes. We have developed a industry-specific search functionality to improve customer experience and feed personalized products for each car model in search.

Original Image

After

Modified Image

Before

Results

Car Part Kings constantly raises the bar for auto part selection and maintains high performance throughout the brand – from the website to all interactions with its customers.

41%

Page load time improvement

692451

Unique products live on site

15%

Memory usage improvement

2.43x

Queries reduced on front-end

Platforms and technologies

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avatar

David Gitman

CTO

It’s rare that you come across a true partner like Atwix. Car Part Kings has the pleasure of collaborating with Atwix to improve Magento’s native features, extend new features and squash bugs. Atwix consistently and quickly deliverers elegant solutions to complex Magento problems through deep technical expertise and proactive project management. No matter how simple or complex of an issue we’ve faced, the Atwix team has been there. We look forward to working with them for years to come.

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