In today’s world, having an online eCommerce presence is needed to not only attract new customers but to support current customers. This was the reality for large scale B2C and B2B merchants, but is now true for most local and smaller sellers as well. Recent events have accelerated and normalized this business mandate. This rapid transition is not about scale or introducing new sizzle — it’s about developing an online presence that strengthens a business’s ability to survive in 2020 and beyond.
Why does a merchant’s time-to-value matter these days?
At Atwix, we see and hear from both B2C and B2B business leaders across the world. As we look back to when we started with Magento in 2006, we find ourselves consulting new entrants much more than in previous years. This is true in early stage discovery across all industries and all geographies. We find that traditional brick-and-mortar business owners have a heightened sense of urgency. A few themes have emerged, namely:
1) Businesses are looking to go online recognize the value of partnering with subject matter experts be it marketing or eCommerce agencies;
2) Businesses, regardless if they are going online or are already online, are conflicted about maintaining an established brand and setting customer expectations;
3) Speed to market vs an ability to effectively and efficiently scale over time.
Our counsel has been consistent, if not rigid – all can be balanced and achieved.
Seeing this rapid market shift and the obvious need to help businesses quickly find their eCommerce footing, Atwix has introduced three Magento Express Packages.
How do Magento Express Packages allow B2C or B2B businesses to onboard using an eCommerce platform that can grow with business needs?
Even though the express packages are intended to minimize time-to-market and time-to-value, the need for eCommerce solutions is different for every business. One size does not fit all. Thus, we decided to introduce three packages for different types of customers.
When speed-to-market is your top priority the Starter Package is ideal for you. This offering supports formation state businesses or brick-and-mortar operators planning to launch an eCommerce store as quickly as a few weeks. With that in mind, after the release, you can work to change and advance your store according to your evolving needs.
On the contrary, the Express Package is targeted at merchants with existing eCommerce experiences, looking to scale their online presence with Magento. The Express Package will allow your storefront to be more robust and personalized. This is necessary to fully translate your brand’s look & feel. The functionality of the store will also be more advanced, supporting full user experience online.
The Accelerator Package is for eCommerce merchants already at scale. Businesses who are looking to take user experience to an entirely new level with Magento Commerce. This is the last solution you need to launch your Magento store — from full data migration to advanced search, pro-SEO enhancements, best-in-class content management tools, and more — geared around growing out products lines, number of transactions, points of transactions — maintaining seamless uptime and performance.
How Magento provides the best time-to-value, enabling further growth, stability, security, and scale.
Being an open-source eCommerce platform at its core, Magento brings ultimate long-term flexibility — it is easy and convenient to start and, quite literally, the sky’s the limit as to where you want to take your eCommerce experiences. Magento platform enablement makes it possible for merchants of any size or at any stage of growth to immediately leverage out of box functionality – without being boxed in – to allow for unique, tailored user experiences.
Magento Commerce customers can take advantage of built-in features and tools to take eCommerce to a whole different level.
True multi-store and multi-currency — Provides the ability to conduct business internationally and set different prices (not just currencies) for different storefronts.
Multi-Source Inventory (MSI) — If you do not have an ERP system to manage your inventory, and you want to do that in a really sophisticated way in Magento — you can. The inventory module in Magento allows you to not only manage your inventory availability in different locations but create rules so inventory from some locations and not from others can be used to fulfill the orders.
Headless Commerce — Taking advantage of GraphQL API and Magento PWA Studio, React-based framework, it is already possible to create a headless storefront powered by Magento.
Page Builder — In today’s reality, content creation is as important to online commerce as product selection, performance, or SEO. Magento Page Builder allows merchants and their teams to create content-rich pages using intuitive drag and drop functionality.
There are many (many!) more features positioning Magento as the market leader. Don’t just take our word for it — Gartner Magic Quadrant in Digital Commerce.
How Atwix actively listens to its clients, offering product and platform roadmap recommendations that are fast but also tailored to their businesses.
We accomplish a ‘one team’ extension by establishing a resource design complementing your business strategy and industry expertise with our technology know-how. This includes partnership with Adobe and a deep network across the Magento ecosystem. Being the #1 contributor to Magento in 2018, 2019, and 2020, Atwix knows the Magento platform in-and-out.
When it comes to development we are leveraging an agile development methodology delivering a software development life cycle that consistently tests and validates Strategy + Operations + Technology requirements from design to delivery, to ensure the highest quality of development.
Lastly, and to drive home a critical message — no two businesses are the same. So while we aim to help and guide businesses by introducing Magento Express Packages — onboarding our new customer starts with an investment by all parties to make sure all requirements are captured, so we are not missing anything short or long term. For timing and pricing guidance, check out our updated Magento 2 Starter Package landing page.
Having said all that, talk to us. We want to learn about your business and its future eCommerce vision and goals. Let’s figure out what package works for your needs.