3 Steps to Boost Your eCommerce Platform

It’s time to take a fresh look at your approach to eCommerce. Learn how the Atwix Performance Audit for the Adobe (Magento) Commerce platform helps you stay attuned to your evolving business needs and goals. 

The eCommerce boom is real – and it shows no signs of slowing down anytime soon. When the pandemic hit in 2020, eCommerce experienced 10 years worth of growth in just three months. According to ROI Revolution, during Cyber Week 2020, U.S. digital sales hit an all-time high of $270 billion globally, and 22% more shoppers participated in Cyber Week compared to the previous year.

Boosting eCommerce ROI
is key to leveraging this growth for sustained success.
eCommerce replatforming can be a pivotal step for businesses looking to harness this growth effectively.

Businesses that have not moved online are missing a tremendous eCommerce opportunity. Even if your business already has an online presence, to remain competitive you need to make sure you are being proactive in your online approach. When it comes to the digital shopping experience, today’s consumers have high expectations. If you don’t meet them, one click is all it takes to be eliminated from consideration. 

Where Does the Optimal eCommerce Journey Begin?

As you aim to shape the continued success of your digital—and overall business—experience, consider these three steps as part of your proactive plan of action: 

  1. Identify your strategy and expected deliverables. In the absence of a clear roadmap,  the likelihood of your eCommerce journey going askew is high. Take the time to strategize on your long-term approach as you build in short-term deliverables. 
  2. Choose the right platform. Adaptability Is Key. The more flexible and adjustable a platform is, the simpler it is to keep pace with new trends and patterns. Adobe (Magento) Commerce meets that criteria, bringing both short-term and long-term benefits. It offers comprehensive functionality, from direct-to-commerce customization to managing marketplaces with clients and automating order management. 
  3. Select the right solution provider. The partner you choose will be the bridge between your goals and what you achieve with the platform. Look for a partner who is an Adobe Commerce Business Practitioner-certified Solution expert, demonstrates strong expertise in both the platform and eCommerce, and is a dedicated team committed to delivering on schedule 

Advanced Performance Audit Helps Simplify the Complex 

If everything is touted as simple, why doesn’t it always work that way? One answer lies in selecting the right partner. Of course, identifying an ideal partner without seeing a team in action is never easy. We understand the challenge you face and have developed an Advanced Performance Audit to address it. 

Also read: Magento 2 performance testing – ins and outs

Our Advanced Performance Audit offers a health check for your Magento web store and prospective solution providers. You can run the audit before signing any long-term partner agreements. 

In addition, the Advanced Performance Audit covers all vital performance areas, such as SEO, security, tools, extensions, and performance on different devices and much more. As a result of the audit, you will receive a comprehensive report that includes key takeaways and suggested actions, which are grouped by ease of implementation and estimated performance gain. You can use the report’s content to design a roadmap for your eCommerce strategy.

Case in point: Advanced Performance Audit Triggers Improvements at MeasureUp

MeasureUp offers training for IT Certifications exams, including Microsoft Official Practice Tests, Cisco, and CompTIA learning materials. The company had been dealing with some web performance issues and in late 2020 took the Advanced Performance Audit to pinpoint problems.

Within a matter of days, Atwix prepared a comprehensive report and analysis for the company. The audit report was presented at the end of September. We began working with the MeasureUp team on October 1, 2020—and one week later, improvements were in place. The scope of improvements for both mobile and desktop included:

  • Adding preload requests
  • Adjusting render blocking content
  • Enabling minification of HTML
  • Updating expiration headers
  • Removing outdated logs.

Following these improvements’ deployment on the mobile version of the MeasureUp website, homepage performance increased by 11%. Metrics included largest contentful paint, speed index, time to interactive, total blocking time, and first contentful paint. Overall mobile performance was up 15% based on the same metrics categories.  

These performance numbers confirm that use of mobile devices when purchasing training is a trend that is here to stay. 

On the desktop, MeasureUp homepage performance was up 21% based on speed index, largest contentful paint, time to interactive, first contentful paint, cumulative layout shift, and total blocking time. Overall performance for all desktop products was up 4%, with the same metrics categories used to measure homepage performance on the desktop. 

Consistent desktop performance improvements is important to MeasureUp considering that the company’s primary online interaction with customers looking to purchase and take training exams is still desktop-based. 

Thank you to the Atwix team for the exceptional Adobe Commerce deployment. Performance indicators are getting better and better every day.

– Beni Castellanos, Chief Technology Officer at MeasureUp, Pedagoo, and Media Interactiva

This case shows that it is real to reach great results and build long-term relationships based on short-term solutions, like Advanced Performance Audit. It is not only a great way to have a complex health-check of your web store, but also a great opportunity to see a potential partner in action. Did you know that we offer a Security Audit service too? Talk to us, and we’d be happy to answer any questions.