In the field of e-commerce, one of the most vital factors for a business is user interaction with the website. If the king is content, then the queen is usability. The website should be designed for the user’s needs in the first place. That’s why every business owner should ensure that the client-oriented approach is followed. Clients want the ability to feel admiration, think slowly, and act quickly. If you want to generate income in your business, figure out how to achieve unique advantages over the competitors. To know how to do this right, we need to understand how the customer thinks and acts. If you are a product owner or a founder, who’s in charge of successful client interaction, let’s consider some topics and features to think about improvements of your website. Check the questions after each point to ask yourself and create a roadmap for improvement in the nearest future.
In the information era, it becomes harder and harder to find what you really look for. When you’re completely lost in the endless aisles with tons of products, customizable filters will help to avoid this annoying feeling. The tricky part is to know what the customer is really interested in. The ones who have found a perfect balance between minimalism in filter results and rich catalog proposal will win.
- Is your menu navigation lean and reflective of the client’s mindset?
- Do the filter and sorting options fit your client’s needs, or are they too generalized?
- Consider using drop-down lists to hide some categories. Not all users are well-aware of brands, still on some sites the brand lists are too long.
Do you know what your true needs are? Hard to say, huh? It is even harder to predict client’s needs, but it’s not mandatory for building a good relationship. Try to be helpful for your clients, not just politely say hello, sell and try to sell more every month or so, reminding about your products via email.
Share your expertise, as you gain an authority in your field. Don’t be afraid to share your experience for free. This may be something really tedious, but helpful. For example, a checklist of how to take care of your products. Or else regular how-to’s, the goal is to make your customer’s life easier. Some questions to think about:
- What problems do your clients face in their everyday lives, and how can you help them?
- Do you really care about your client’s experience after they purchase your product?
- How will your product affect lives of your clients and the communities they live in, in a broader context?
3. Be an influencer.
It’s important to understand, what you really sell is not the product itself, but the experience of using it. If you define your values first, your clients can reflect your merits. When you create a brand community, you find more like-minded people. Allow customers to be involved and express their unique personalities through your products. People are willing to pay more for becoming a part of a social community and to represent the special way of thinking. Share your tips and ideas on how to become better via social networks, blogs and word of mouth.
- Can you link a lifestyle to the brand(s) you sell?
- How does your product change the customers’ way of thinking?
- Is your social media presence inspirational for your customers?
In conclusion, it’s all about giving clients the feeling that someone genuinely cares about them. That’s our true need.
Thank you for reading and I’d love to hear your ideas on how merchants can take care of their customers better?