Despite us getting used to pandemic, some changes remain unchanged, even when these are dramatic ones. Be it eCommerce booming or summer remaining a high season, full of news and updates in eCommerce ecosystem. We have collected some partner news after summer 2021, and it seems like everyone if getting ready for another great holiday season – thanks to Magento / Adobe Commerce ecosystem, we will all be equipped nicely.


When a merchant decides to run an eCommerce store, the very first challenges he/she meets is choosing a platform for this store. Like with many other products, it’s not as easy as googling for “the best eCommerce platform”. There are many factors that should be taken into account, and not all of them are obvious.

For example, you should consider the cost of the first version of your store not only by checking the price of the platform itself. All the additional functionality you might need, as a rule, will be provided either by paid apps/extensions or by custom development. And that fact also requires some additional budget. Below, we outline the key factors you should review before jumping into a new ecosystem.


Ho-ho-ho! Too soon? Actually, it is not! For those of us in eCommerce, now is the time to plan holiday season readiness. Get ready! The peak holiday shopping season is just around the corner. And from all indications, it’s shaping up to be a robust year for eCommerce. This is continuing the current trend, with a McKinsey study showing 10 years of eCommerce growth  happening in just three months. According to ROI Revolution’s analysis, in June 2021, ecommerce was up 95% over June 2019. Nearly 63% of consumers do all of their shopping online (BigCommerce). This data (and not only) does show the importance of eCommerce for your business. 


The August rush of great news

Summer 2021 is scorching, but the good news is that refreshing autumn will start in a month. This summer was hot not only in terms of weather, but also in eCommerce. In June and July MageNews releases we highlighted some news from the digital commerce world. For example, Amazon expanding its warehousing and delivery fleet, why Magento is good for small businesses and much more. Thoughtful material to read and analyze.

The August edition will surely keep the pace and contains plenty of valuable news from the world of eCommerce and related technologies. Two important announcements we’d like to highlight.


We are happy to introduce the second article in the series dedicated to Design Patterns in Magento 2. The goal of this series is to overview Magento 2 architecture with help of the design patterns explanation. The sequence of our posts is based on the logical subsequence of patterns’ usage. So the theme of the current post was selected for a reason. In the first article, we described one of the established patterns in Magento 2 – Object manager. This specific article is dedicated to Factory Method.

In Magento 2, Factory uses Object manager, and Object manager uses Factory. Before going further, we recommend reading the previous blog post that will help in forming a more solid understanding of both patterns and their applicability approach in Magento 2.


The world of static eCommerce is changing. Two technology leaders reveal the future of selling online. Learn about 6 key takeaways from a fireside chat with Atwix CTO Yaroslav Rogoza and Adobe’s Group Product Manager Eric Erway.

On July 15, 2021, Adobe’s Rebecca Doherty hosted a live webinar with two eCommerce experts: a two-time Magento Master with real-world experience deploying eCommerce solutions, and a Group Product Manager at Adobe, who is working on the eCommerce solutions of tomorrow. Did Adobe’s Eric Erway and Yaroslav Rogoza of Atwix find common ground? And what do they believe is the future of selling online? Here are the key takeaways.


Magento / Adobe Commerce is a well-known e-commerce platform with the performance record of more than 10 years. From the first release of Magento 1 to the latest revision of Magento 2, its main advantage is the number of business processes automated from the box: catalog, sales and marketing, along with other numerous features. To ensure flexible communication between components and to provide the ability for efficient customization, Magento 2 has developed a complex architecture which is based on a combination of design patterns.

We are happy to introduce a series of articles dedicated to design patterns of Magento 2 architecture. Explanation of their roles in the architecture of the e-commerce platform will help understand not only Magento 2 design, but shall also make a beneficial impact on developing new business components.


Already, we’re at the midpoint of this year, with half of summer behind us. For many, this is the time for holidays and vacations, offering the chance to recharge before leaping into the next active phase of the eCommerce calendar. 

In last month’s MageNews, we shared services and business news that can help you plan for future digital sales events and campaigns. We think you’ll find some valuable ideas that can be applied to your business as you read through our discussions on fraud transaction radar and marketing tool upgrades. 

Today, we’re focusing on ways to help you make the most of your eCommerce platform, plus tips on the value of the Magento community and best practices for finding the right Magento consultant. As always, we cover some important updates from the Magento community. Check it out … then relax a bit!


Most of the eCommerce stores need a good search. And if you have been using Magento for a while, you know how challenging it might be to have a good search without investing additional budget to the 3rd party service providers. Historically, the search was not the strongest part of the Magento platform. With Magento 1, we had it with a very simple algorithm that didn’t provide good results most of the time. With Magento 2, there’s a new search engine option based on ElasticSearch. The last one is much better in terms of search results relevancy and additional features such as synonyms etc. However, without additional tweaks and modifications, it’s still not the best option. 

At Adobe Summit 2021, a new service for Adobe Commerce called Live Search was introduced. Adobe’s official search solution is aimed at bringing the search to a new level by utilizing AI and other modern technologies. If you are a lucky owner of an Adobe Commerce license, you may use this service free of charge by installing the corresponding module from the marketplace Magento Live Search. The most interesting fact about this new module is that it represents the new service-based approach that Adobe, most likely, will use as the main idea for the future versions of the platform. But let’s get back to this fact later after reviewing the features. 


We continue the series of articles with technical lifehacks, dedicated to PWA Studio. After the overview of how to Insert CMS Block on the Product Page, we suggest to check out some more interesting situations.

Imagine the store with PWA Studio storefront, where the Product Page should contain the product’s short description. You may see nothing unusual here, but there is a trick – the default Venia theme doesn’t show the product’s short description by default. Oops. But no worries, that’s not hard to fix. Thanks to PWA Studio’s extensibility framework.