Black friday is a good problem if a merchant has their ecommerce site tested and tuned

Magento 2 performance testing is crucial for ensuring a seamless online shopping experience, free from the hassles of queues and limitations of physical store hours. This testing becomes especially vital for both B2C and B2B merchants as they prepare for anticipated sales transactions. By proactively addressing performance issues, merchants can optimize their platforms, readying themselves for increased traffic and ensuring their websites can handle the demands of modern e-commerce efficiently.

Choose your perfect Event in Magento 2

Magento event system is one of the most powerful and commonly used techniques for extending the standard back-end logic. What’s more, choosing the right event for a custom logic interpretation is an essential part of development.

Even though event systems in Magento 1 and Magento 2 share similarities, developers will find it useful to understand how the Magento 2 event system operates specifically. Read on to see a list of the framework-level events that help understand which event will be perfect to monitor and track in Magento 2.

Magento certifications and why they matter

Can you imagine visiting a non-certified therapist? Likely, the answer is no. You wouldn’t want to put your life in the hands of a person who hasn’t got a stamp of approval from authority.

The same applies to Magento eCommerce. Before entrusting someone with an access to your store, all the orders, and hard-earned customers, you’d want to ensure you work with a certified expert. 

To assess and recommend or just to tune and fix your eCommerce website, it’s best to work with a Magento 2-certified Solution expert who holds a Magento developer certification. 

Magento 2 system configuration

System configuration is a simple way to store single values required for application functionality in both Magento 1 and 2. In this post, we will show you how to add custom system configuration settings in Magento 2.

System configuration values in Magento 2 are stored in the core_config_data database table, which is exactly the same as in Magento 1. But the xml config files differ.

Magento 1 End Of Life vs. Migration to Magento 2

As Magento 1 reached its end of life in June 2020, more and more merchants have been exploring options to migrate from Magento 1 to Magento 2. The reasons are quite clear: security concerns, non-existent support of Magento 1 modules, and poor user experience that can no longer meet the rising customer expectations. 

Atwix is a reliable Magento 2 migration partner that will move your data, design, and functionality while improving performance and conversion rates. Over the years, we have completed multiple replatforming projects, including Double U Hunting Supply, Coyuchi, LaModula, Final Draft, and PrepperGunShop, among other. 

In this article, you’ll learn why it is important to migrate to Magento 2 now more than ever, how this process goes, and what improvements you can expect.

Choosing a hosting company

The right Magento hosting provided might make or break your store performance. After all, you want to make sure your servers don’t let you down with an unexpected shutdown during a high sales season, especially around holiday seasons.

Magento is a powerful platform that requires just as powerful hosting.

As an expert Magento development agency with 15+ years of expertise, Atwix has witnessed many merchants’ performance issues deeply rooted in server environment. And we’ve helped dozens of businesses successfully solve it by finding, setting, and optimizing the right hosting resources.

Read on to see the list of the best Magento hosting providers and things to factor in while choosing one. 

Data is one of your enterprise’s most valuable assets, and syncing data between systems is a crucial step in Adobe Commerce development

Moving files in and out of a Magento instance can be a real pain-in-the-neck, especially when processing thousands of files within a cloud-based system like Adobe Commerce.

At Atwix, we are quite used to working with Adobe Commerce projects hosted on cloud infrastructure. Therefore, copying files between Adobe Cloud instances is a pretty common task for our teams. On any given day, we might be introducing storefront changes, working with myriad new media files on a pre-production instance, or delivering those sometimes-tricky files to the production environment.

As a certified Gold Adobe Solution Partner, Atwix follows the latest best practices when working with Adobe Commerce Cloud across all projects. In this article, we share tips and tricks for copying files between Adobe Commerce instances efficiently and in accordance with world-class best practices. 

How to Copy Files Between Adobe Cloud Instances

With 15 years in the market, and more than 150,000 online stores running, Magento is a powerhouse in the ecommerce industry. It’s flexible and feature-rich – hence, the top choice among mid-sized and large businesses – all thanks to the thriving community built around it. 

But as it often happens, there’s no rose without a thorn. And in the case of Magento, for many merchants, the thorn is the level of ‌technical expertise required to unlock Magento’s power. Most often, this requires a skilled Magento development team – internal or external. And If you don’t possess the needed development skills within your company,  how then do you choose a professional Magento development team from the vast pool of available talent, and without becoming overwhelmed?

As a certified Magento / Adobe Partner, and a Magento development firm with 15 years of expertise, Atwix is here to shed some light on the issue. Read on to learn what truly matters when choosing a Magento ecommerce agency.

Concerned about your Magento performance? Don’t fret. The easiest yet most overlooked way to turbocharge your website is to optimize images.

The thing is: once you click a website link, the server calls all the website files to load. That’s how you see them on your screen. But often, images constitute a huge part of all files, which is why your store may be sluggish

That is why Magento image optimization is so important for websites. The faster your store is, the more likely your shoppers will complete their orders. Read on to learn how to optimize images in Magento and see the Atwix tried and tested tricks about Magento 2 image optimization.