Change is constant but why? Why fix what is not broken? Why do we need to change something that is already working, and oftentimes well?

If you live in the world of eCommerce, these are obvious questions with obvious answers. As former CEO of General Electric Jack Welch said, “change before you have to”. This rings especially true for merchants. But then it also comes to mind that in this fast changing world you as a merchant need to actively listen to your customers to stay on top of trends.

You must continually invest, test and use progressive up to date software solutions for your stores. This is necessary to not just meet customer demand but as importantly to continually up your customer’s experience.