How Atwix helped Byrne Down Barriers in eCommerce

Creating the Right Team

When Byrne Electrical Specialists chose Atwix to help launch their critical B2B Adobe Commerce (Magento Commerce Cloud,) website, the stakes were high, to say the least. The new launch was crucial for their marketplace success. Imagine this, it was during a global pandemic, and the timeline was tight—just 8 weeks… Digital transformation was on the horizon.

Bringing Power to Make Life Easier

Byrne, an innovator in electrical products, was born in the basement of Norman and Rosemary Byrne over 50 years ago. They have evolved from a Michigan basement into a global leader with over 600 patents! Their products create powerful connections across work and life, solving problems with a history of making the impossible possible.

Growing Pains

With Byrne’s success eventually came aged technology that needed a revamp. They were looking to support their vision of a dedicated B2B portal for their customers. The new portal had to integrate seamlessly with their existing ERP system and provide a smooth user experience that mirrored their main website. This solution needed to support product complexity, customization, and part number lookup; tailored to B2B customers’ unique needs like shipping from their accounts and using credit lines.

Finding the Right Partner

After deciding to use Adobe Commerce (Magento Commerce Cloud) as their platform, Byrne needed a partner to help them bring these dreams to life. Ultimately, the Byrne team chose Atwix for our expertise (we’re the number one contributor to Adobe Commerce (Magento) since 2018!) Our approach involved identifying the most critical items to accomplish a successful launch within 8 weeks, a strategy dubbed “lowercase MVP” by George Fabis, and in the end “lowercase MVP” ensured the project’s timely and successful execution.

It’s Go Time

Before going live, Byrne involved their B2B customers in testing the platform. The feedback highlighted improvements in user experience, performance, and speed.

Notable features implemented included:

• Non-catalog products functionality: Products configured externally and imported to the eCommerce platform using Magento API.
• ERP Integration: Seamless order information transfer and processing.
• Customer Shipping Account: Option for customers to use their shipping providers’ accounts.
• 360 Product View images: Interactive product images on the PDP.

• Save Cart as PDF: Ability to print or save the cart as a PDF.
• Order Notes: Feature for customers to add comments to ordered products.
• Magepack Integration: Enhanced site speed through optimized performance.

It’s Only Up from Here

Byrne’s transformation led to improved customer satisfaction and employee productivity. Automated order management has allowed employees to focus on sales and marketing, enhancing the overall customer experience. This transformation has enabled Byrne to redirect resources into product innovation and growth, proving their long-term ROI assumptions accurate!

Not just Clients… Partners.

Since 2020, Atwix has proudly partnered with Byrne Electrical to elevate their eCommerce experiences. This ongoing collaboration has cemented Atwix as an integral extension of Byrne’s team, driving innovative initiatives and providing steadfast support for their digital operations. Together, we have navigated the complexities of eCommerce, ensuring Byrne’s customers receive seamless, top-tier service. Our shared commitment to excellence continues to fuel our journey, setting the stage for new milestones together!

Atwix is so proud to have been part of Byrne’s success. Together, we’ve proven that anything is possible!