A Step-By-Step Guide to eCommerce RFP

Looking for a new eCommerce platform or implementation partner? A well-written Request for Proposal (RFP) is key. It helps you communicate your needs to vendors, ensuring you find the best fit. At Atwix, a top-rated eCommerce agency, we know the importance of a solid RFP. Continue reading for expert tips and a breakdown of what makes an effective RFP template!

What is an eCommerce Request for Proposal?

An RFP is a formal document sent to tech companies to select the right vendor. It includes detailed questions that potential vendors must answer, helping you find the best platform and partner. A clear, well-structured RFP aligns with your business goals and ensures realistic vendor responses.

Key Components of an eCommerce RFP

Project Overview and ObjectivesBrief overview of your business. Goals and services needed (e.g., design, development, maintenance).
Technical RequirementsList of integrations, security features, payment gateways, etc.
Design and User ExperienceDescribe design preferences, branding guidelines, and UI/UX ideas.
Budget ConsiderationsOutline budget expectations and preferred pricing models.
Project TimelineDetailed milestones and deadlines.
Vendor Selection CriteriaCriteria for selecting a partner (experience, expertise, references).
Questions for VendorsPrepare questions about their experience, solutions, and approach.

eCommerce RFP Process

  1. Plan Re-Platforming:
    Define software requirements, services needed, timeline, budget, and evaluation criteria.
  2. Draft the RFP:
    Include company information, project scope, deadlines, budget, and questions for vendors.
  3. Finalize the RFP:
    Collect feedback, finalize details, and research potential vendors.
  4. Review and Compare Proposals:
    Evaluate bids based on experience, capabilities, and solutions.
  5. Contact Selected Vendors:
    Set up interviews, ask questions, and evaluate their understanding of your project.

Common Pitfalls to Avoid

  • Unclear wording.
  • Short-term goals.
  • Partial stakeholder involvement.
  • Too many vendors.
  • Not considering your team’s needs.

Bonus: eCommerce RFP Template

Download our sample eCommerce RFP template to cover all essential aspects.


A well-crafted RFP helps you find the best eCommerce vendors. Focus on key components, follow our process, and use our template for guidance. Need help? Atwix offers full-service eCommerce solutions to help your business grow. Reach out for a free consultation!


1. Does my business need an RFP for an eCommerce website?

  • Consider the project’s complexity, need for multiple proposals, and specific features.

2. Can I customize the template for my project?

  • Yes, tailor it to highlight your project’s specific requirements and goals.

3. What should I consider when reviewing a vendor’s RFP?

  • Vendor’s understanding of your goals, proposed solutions, experience, timeline, budget, and support services.

4. What are the benefits of an eCommerce RFP template?

  • Keeps essential elements in focus and facilitates informed decision-making.