UI UX AUDIT
UI UX Audit Services
A UI UX audit is a structured evaluation of how real buyers experience your store: where they hesitate, where they get lost, and where they abandon. Atwix delivers UI UX audits services across Adobe Commerce, Magento, Shopify, Shopware, and BigCommerce, combining behavioral data with expert design review. You receive a prioritized roadmap of every friction point, ranked by revenue impact.
#1 Global Magento Contributor · 2018–2025
250+ eCommerce Projects Delivered
200+ Certifications Across Adobe Commerce, Shopware & Shopify Ecosystems
15+ Years Building Complex B2B Commerce
The Business Case for a B2B UX Audit
Seven out of ten shoppers who add a product to their cart never complete the purchase. Most of that lost revenue comes from fixable experience problems: confusing navigation, checkout friction, and mobile flows that make buying harder.
For B2B stores, the impact is even greater. Buyers place large, repeat orders through account-specific catalogs, quote workflows, and approval chains. Every unnecessary click is multiplied across hundreds of order lines.
Most teams respond by buying more traffic. A UX audit takes a smarter approach. It shows why your existing traffic is not converting, what is blocking buyers, and which fixes will have the greatest impact first.
Before investing in a redesign, replatform, or another quarter of ad spend, identify where revenue is leaking and what will help recover it.
The average large-scale eCommerce site can increase conversions by roughly 35% through better checkout UX alone.
What Our UI UX Audit Services Include
Your audit combines quantitative behavioral data with expert evaluation across six workstreams:
Analytics and Behavior Review
We start with your data: GA4 funnels, session recordings, heatmaps, and on-site search queries. The numbers show where buyers drop off; the recordings show why.
Heuristic Evaluation and Competitor Benchmarking
A structured usability audit of your store against established UX heuristics and the competitors your buyers actually compare you to, so every finding has context, not just opinion.
User Flow and Funnel Analysis
We map the paths buyers take from landing to order confirmation, including B2B-specific flows: requisition lists, quote workflows, and reorders. Every unnecessary step is a place where buyers leak out.
Mobile Usability Assessment
Mobile drives the majority of eCommerce traffic but converts at a fraction of the rate on desktop. We test your store on real devices to identify the tap targets, forms, and layouts that are costing you mobile revenue.
Conversion Rate Optimization (CRO) Recommendations
Every finding is translated into a concrete, testable recommendation: what to change, what result to expect, and how to measure it.
Prioritized Roadmap
The the full findings are ranked by revenue impact and implementation effort, so your team knows what to fix first and why: no 80-page PDF of equal-weight observations.
Our Audit Process
A structured UX audit process, scoped with you upfront, with the same team from kickoff to delivery.
1. Discovery and Scoping
We align on your platform, buyer segments, business goals, and known problem areas. You get a confirmed scope and cost before any billable work begins.
2. Comprehensive Design Review
Our team evaluates every key template: home, category, product, cart, checkout, and account, against platform-specific UX standards and your competitive set.
3. User Experience Testing
We walk your store the way your buyers do, on desktop and mobile, through first orders, reorders, and B2B workflows like quoting and approvals.
4. Behavioral Data Analysis
Analytics, session recordings, and search data confirm which observed issues actually cost you revenue, separating cosmetic issues from conversion killers.
5. Prioritized Report and Roadmap
You receive a prioritized findings report with concrete recommendations, expected impact, and an implementation roadmap your team, or ours, can execute.
Why Atwix for Your UI UX Audit
Certified Platform Expertise
Our auditors know what each platform can natively do. Recommendations respect your stack instead of fighting it: no advice that requires rebuilding your storefront to implement.
B2B Complexity Is Where We’re Most Useful
Account catalogs, tiered pricing, quote workflows, punchout, approval chains: we’ve spent 15+ years in the flows that generic UX agencies have never seen.
No Handoff. No Translation Gap.
The engineers and designers who audit your store work in the same team that can implement the fixes. Nothing gets lost between the report and the release.
We Tell You Which Platform Actually Fits Your Business
If the audit shows your problems are architectural, not cosmetic, we say so. As certified partners across five platforms, we have no incentive to keep you on the wrong one.
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Real Results From B2B eCommerce UI UX Audits
Across 250+ eCommerce projects and five platforms, Atwix audit recommendations translate into measurable results.
Platform-Specific UI UX Audits
The UX fundamentals are shared; the implementation is platform-specific. Each audit is run by engineers and designers certified on your stack.
Adobe Gold Partner
Adobe Commerce
Storefront, checkout, and B2B module UX evaluated against what Adobe Commerce Cloud can natively support.
#1 Contributor 2018–2025
UX audit for Magento Open Source stores: theme usability, checkout friction, and extension-driven UX debt.
Certified Partner
BigCommerce
Stencil storefront and checkout experience review, tuned to BigCommerce’s native capabilities.
Shopify Plus Partner
Shopify
Theme, app, and checkout UX for Shopify and Shopify Plus, including Liquid-level fix feasibility.
Platinum Partner
Shopware
Storefront and B2B buyer experience audit for Shopware 6, including B2B Components workflows.
Frequently Asked Questions
Not sure what your store needs reviewed? Ask us directly →
What does a UI UX audit include?
A complete UI UX audit covers six workstreams: analytics and behavior review, heuristic evaluation and competitor benchmarking, user flow and funnel analysis, mobile usability assessment, CRO recommendations, and a prioritized findings roadmap. All findings are ranked by revenue impact and implementation effort
Which platforms do you audit?
Adobe Commerce and Adobe Commerce Cloud, Magento Open Source, Shopify and Shopify Plus, Shopware, and BigCommerce. Our team holds 200+ certifications across these ecosystems.
How much does a UX UI audit cost?
It depends on store complexity, the number of templates and flows in scope, and whether user testing is included. We confirm scope and cost upfront in an audit scope proposal, before any billable work begins: no surprise invoices.
How long does an audit take?
Most UX UI audits run two to three weeks from kickoff to roadmap delivery, depending on scope. We confirm the timeline with you during scoping.
Does Atwix also implement the recommendations?
Yes. The same team that audits your store can execute the roadmap: design, front-end, and platform engineering. You can also hand the roadmap to your own team; every recommendation is written to be actionable either way.
What is the difference between a UX audit and a CRO audit?
They overlap, but focus on different things. A CRO audit targets conversion metrics and testing opportunities specifically. A UI UX audit examines the full buyer experience, including usability, flows, mobile, and accessibility, of which conversion is one outcome. Our UI UX audit includes CRO recommendations, so you get both perspectives in a single engagement.
Who should get a UX UI audit?
Stores with steady traffic but flat conversion; teams planning a redesign or replatform who want evidence before investing; B2B operations where complex buying workflows create friction generic audits miss; and merchants whose mobile conversion lags far behind desktop.
Your Store Has the Traffic. Let’s Find Out What It’s Missing.
Every session that ends without an order is telling you something. Our UI UX audit services turns those signals into a ranked, actionable plan: what’s costing you conversions, what it’s worth, and what to fix first.
