In the field of e-commerce, one of the most vital factors for the business is how the user interacts with the website. If the king is content, then the queen is usability. The website should be designed for the user’s needs in the first place. That’s why every business owner should make sure, that the tendency of the client-oriented approach is followed. The client wants to have a possibility to feel admiration, to think slow and do fast. If you want to generate income in your business – figure out how to achieve unique advantages over the competitors.

On February 10th Krupa Conference, the biggest and the greatest Ukrainian design event of the year, gathered more than one thousand people. The excitement was so huge that the tickets had been sold out one month prior to the event. A lot of people were begging to get a ticket on Facebook and other social media for several weeks. This makes me extremely glad that Atwix design team managed to be a part of the event.

We’ve all been taught that the preparation for winter starts early in summer. For those in eCommerce it seems that we are constantly under pressure of “Winter is coming!”. The digital world is changing rapidly and so are the needs of digital consumers. It is not big news anymore that digital shoppers have almost conquered the offline world, and for those brands, who haven’t yet jumped on the wave of providing omni-channel experience, it’s better to start catching up.