Power up your e-commerce brand with these 3 сlient-oriented strategies
In the field of e-commerce, one of the most vital factors for the business is how the user interacts with the website. If the king is content, then the queen is usability. The website should be designed for the user’s needs in the first place. That’s why every business owner should make sure, that the tendency of the client-oriented approach is followed. The client wants to have a possibility to feel admiration, to think slow and do fast. If you want to generate income in your business – figure out how to achieve unique advantages over the competitors.
Session depersonalization in Magento 2, why and how?
Most likely, at least once you faced the issue when customer session does not work except an account page etc. And usually, it’s not obvious why. Is it a bug? No, actually that is the case when it’s not a bug, it’s kind of feature.
Cache context and page variations in Magento 2
The Magento page cache library contains a simple PHP reverse proxy that enables page content caching. There are two types of distinguished content: private and public.
The “private” content is being served for each user separately and represents the personalized data of a customer. E.g. shopping cart, wishlist, customer addresses, notification messages. This data should not be cached on the server side, and should not be shown to more than one user. The private content is stored on the client’s side by Customer Data JS component (
Magento_Customer/js/customer-data.js). However, this is a topic for another blog post. Today we will focus on the second content type – public content, or rather the cacheable content and its variations in terms of customer grouping.
PDF invoice in order confirmation email
As everyone who uses Magento knows, in most cases after each order, the customer receives an order confirmation email which contains some useful information about an order that has been just placed. However, sometimes, it would be great to provide some additional information alongside with an order confirmation – such as payment information. There are some ways in Magento for extending emails with custom info, but often they require a lot of time and deep technical knowledges. Let’s leave these ways for people who has an extra time and review the simple and fast way how to add an invoice information to the order confirmation email.
Restricting actions by a customer group in Magento
In this article I’d like to explain how to create multiselect product attribute which will allow to restrict actions depending on a customer group. This feature can be used to hide price of the product, disable product addition to cart or set other restrictions basing on a customer group.
Custom order and customer numbers in Magento: Part 2
In Magento, customers don’t use special numbering by default; however it is possible to change this. We need to add a record to the
eav_entity_store table with
entity_type_id = 1,
increment_prefix = CU and
increment_last_id = CU001000.
Custom order and customer numbers in Magento: Part 1
In Magento, order numbers are generated starting from
100000001 and up by default. Many companies want to use a custom value so that customers don’t know exactly how many orders have been placed before. Others need a custom value to match other parts of their system. The field
increment_id is present in various entity tables to store this number.