We’ve all been taught that the preparation for winter starts early in summer. For those in eCommerce it seems that we are constantly under pressure of “Winter is coming!”. The digital world is changing rapidly and so are the needs of digital consumers. It is not big news anymore that digital shoppers have almost conquered the offline world, and for those brands, who haven’t yet jumped on the wave of providing omni-channel experience, it’s better to start catching up.

Every year we witness new players emerging in the space of eCommerce platforms. More than often, they come out of nowhere and disappear before gaining any significant traction, but sometimes we have a chance to look at very promising candidates from companies with strong reputation in the field. Here’s one of the latter: an eCommerce platform from Oro Inc, the creators of a quite powerful open-source CRM system – OroCRM. Though it’s still in the beta testing stage at this point, we simply couldn’t miss the opportunity to dig into a new product from the company we’ve worked with for years. Meet OroCommerce!