Atwix MageNews — January 2021
Happy New Year, Magento community! For those of us working in eCommerce, last year felt more like a decade. B2B and B2C businesses as well as Adobe ecosystem partners faced quick and intense change. However, we (virtually) came together — by innovating, learning, and growth. In this way, we collectively have reason to celebrate — we met the moment. While turning the page, let’s spend a bit of time recapping 2020 and predicting what is likely to occur in 2021.
Prepare Your Online Store for Holiday Season 2020
2020 is quite an unusual year in many aspects and this reflects in all the spheres of our life. Holiday season 2020 is not an exception and will be more challenging for e-commerce than any other before. Knowing that first hand, hearing this from our customers, we sat down with Nexcess, a hosting partner, to put together tips on what we already do best — helping our customer’s stores perform at the highest level possible despite the circumstances.
Zooming into the 2020 eCommerce holiday season
Ho Ho Ho! Anyone else waking up in the middle of the night right now? Any visions of Santa and his elves wearing their Christmas themed masks working diligently but socially distanced? Is it just me!? Too soon, you say!
Time-to-value with Magento Commerce
In today’s world, having an online eCommerce presence is needed to not only attract new customers but to support current customers. This was the reality for large scale B2C and B2B merchants, but is now true for most local and smaller sellers as well. Recent events have accelerated and normalized this business mandate. This rapid transition is not about scale or introducing new sizzle — it’s about developing an online presence that strengthens a business’s ability to survive in 2020 and beyond.
Employers are planning return to work but not a return to the past
Whether you work in retail or an office setting, the past few months have been a whirlwind of change. None more so than how we work and interact with other people. For those fortunate enough to avoid health concerns and job uncertainty, you would think planning the return to work would be straight forward. Not so.
COVID-19, E-Commerce and the Black Swan
Empty city streets, padlocks set firmly over metal bars. Covered windows at shops and cafes that were until very recently buzzing with patrons just a couple of weeks ago. Now they’re all deserted. No, this is not a zombie apocalypse movie scene…it is a dark moment in time but it is also our new reality…at least for the next couple of weeks if not months.
The myth of soft skills
Recently more and more people online bring up the topic of soft skills, its importance at the workplace and influence on the overall hierarchy and mood within the company.
But today I would like to cover its impact on the general productivity and draw a line between soft and so-called “hard skills” and also I would like to dispel a myth of importance soft skills only for managers.
AR and AI for Smart Online Sizing and Fitting
Despite the incredible convenience of online shopping, including saved time and efforts, wide ranges of products to be compared and purchased, provided discounts, and detailed product information, eCommerce has not yet completely replaced traditional trade.
One of the main reasons here is that customers have no physical access to products and can not touch, feel, and closely examine the items they buy. This drawback becomes even more significant in the case of digital fashion stores selling clothing, shoes, and accessories, where shoppers additionally need to make sure about the size and look. Note that, the average return rate for apparel stores is between 20-30%, which is much higher than the 10% rate for gifts, toys, and home products.
Let's Take Our Customers to the Cloud
After the decision to move to the cloud and determining a cloud strategy, the next step is to carry out a demand analysis, create a system design, and finally set up and test the cloud infrastructure. This all sounds very trivial and is very similar to a dedicated hosting approach, but there are some special points to consider in a cloud environment.
Atwix at Imagine 2017. Will you be there?
Hooray! Imagine 2017 is just around the corner and Atwix is proud to sponsor the conference this year. Come chat with us at our booth, we’d be happy to provide express security audit of your Magento store, talk about general eCommerce trends and innovations, or simply have a nice little chat. All the visitors will be supplied with recommendations on implementations, discounts on maintenance packages, and a cool swag for you and your kids.
Make sure to stop by our booth – we will be happy to talk all things Magento. Or schedule a meeting by simply sending an email to firstname.lastname@example.org.