We’re thrilled to announce that Atwix has achieved Adobe Commerce specialization in the EMEA (Europe, Middle-East, and Africa), making it one of only a handful of Adobe partners to hold specialization in both the Americas and in the EMEA region!

This is a very exciting development in Atwix’s journey to becoming Adobe’s most-certified Magento / Commerce Silver Solution partner. And such rarified air puts Atwix in great company!

Atwix-choose-right-ecommerce-platform

When a merchant decides to run an eCommerce store, the very first challenge they meet is choosing a platform for this store. Like with many other products, it’s not as easy as Googling for “the best eCommerce platfor. There are many factors that should be taken into account, and not all of them are obvious.

For example, you should consider the cost of the first version of your store not only by checking the price of the platform itself. All the additional functionality you might need, as a rule, will be provided either by paid apps/extensions or by custom development. And that fact also requires some additional budget. Below, we outline the key factors you should review before jumping into a new ecommerce ecosystem.

Atwix-Get-ready-for-holidays-2021

Ho-ho-ho! Too soon? Actually, it is not! For those of us in eCommerce, now is the time to plan holiday season readiness. Get ready! The peak holiday shopping season is just around the corner. And from all indications, it’s shaping up to be a robust year for eCommerce. This is continuing the current trend, with a McKinsey study showing 10 years of eCommerce growth  happening in just three months. According to ROI Revolution’s analysis, in June 2021, eCommerce was up 95% over June 2019. Nearly 63% of consumers do all of their shopping online (BigCommerce). This data (and not only) does show the importance of eCommerce for your business. 

Atwix-Architecture-Patterns-Factory-Method-Magento

We’re pleased to present the second article in our series dedicated to Design Patterns in Magento 2. The goal of this series is to overview Magento 2 architecture with help of the design patterns explanation. The sequence of our posts follows the logical progression of patterns’ usage. So the theme of the current post was selected for a reason. In the first article, we described one of the established patterns in Magento 2 – Object manager. This particular article focuses on the Factory Method.

In Magento 2, Factory uses Object manager, and Object manager uses Factory. Before going further, we recommend reading the previous blog post that will help in forming a more solid understanding of both patterns and their applicability approach in Magento 2.

Atwix-Smart-ecommerce-Strategy

The world of static eCommerce is changing. Two technology leaders reveal the future of selling online. Learn about 6 key takeaways from a fireside chat with Atwix CTO Yaroslav Rogoza and Adobe’s Group Product Manager Eric Erway.

On July 15, 2021, Adobe’s Rebecca Doherty hosted a live webinar with two eCommerce experts: a two-time Magento Master with real-world experience deploying eCommerce solutions, and a Group Product Manager at Adobe, who is working on the eCommerce solutions of tomorrow. Did Adobe’s Eric Erway and Yaroslav Rogoza of Atwix find common ground? And what do they believe is the future of selling online? Here are the key takeaways.

Atwix-Magento-2-architecture-design-patterns

Magento / Adobe Commerce is a well-known e-commerce platform with the performance record of more than 10 years. From the first release of Magento 1 to the latest revision of Magento 2, its main advantage is the number of business processes it automates out of the box: catalog, sales and marketing, along with other numerous features. To ensure flexible communication between components and to provide the ability for efficient customization, Magento 2 has developed a complex architecture which is based on a combination of design patterns.

We are happy to introduce a series of articles dedicated to design patterns of Magento 2 architecture. Explanation of their roles in the architecture of the e-commerce platform will help understand not only Magento 2 website design, but shall also make a beneficial impact on developing new business components.