Atwix-Magento-Live-Search

Most of the eCommerce stores need a good search. If you’ve been using Magento for a while, you know how challenging it can be to achieve a good search function without investing an additional budget in third-party service providers. Historically, the search was not the strongest part of the Magento platform. With Magento 1, we had it with a very simple algorithm that didn’t provide good results most of the time. With Magento 2, there’s a new search engine option based on ElasticSearch. The last one is much better in terms of search results relevancy and additional features such as synonyms etc. However, without additional tweaks and modifications, it’s still not the best option. 

At Adobe Summit 2021, a new service, Adobe Commerce Live Search was introduced. Adobe’s official search solution is aimed at bringing the search to a new level by utilizing AI and other modern technologies. If you are a lucky owner of an Adobe Commerce license, you may use this service free of charge by installing the corresponding module from the marketplace Magento Live Search. The most interesting fact about this new module is that it represents the new service-based approach that Adobe, most likely, will use as the main idea for the future versions of the platform. But let’s get back to this fact later after reviewing the features. 

Atwix-PWA-Studio-Product-Details

We continue the series of articles with technical lifehacks, dedicated to PWA Studio. After the overview of how to Insert CMS Block on the Product Page, we suggest to check out some more interesting situations.

Imagine a store using the PWA Studio storefront where the Product Page should contain the product’s short description. You may see nothing unusual here, but there is a trick – the default Venia theme doesn’t show the product’s short description by default. Oops. But no worries, this is not difficult to fix. Thanks to PWA Studio’s extensibility framework.

Atwix-PWA-Studio-CMS-Blocks

Connecting online with customers is a journey, not a destination. Consumer demands continually evolve as trends, behaviors and technologies change. Balancing a buyer’s experience with the performance — speed to buy — is always a delicate balance to strike, weighing the scaling needs of a web storefront while maintaining its site reliability and security. That was until progressive web apps (PWA) emerged as a popular eCommerce solution.

A PWA has proven to greatly assist merchants in connecting with customers and providing a high-quality mobile experience without sacrificing browsing performance. At Atwix, an Adobe silver solution partner, we have well-worn experience in designing, building, implementing and supporting clients who now leverage Adobe Commerce PWA Studio (formerly known as Magento PWA Studio). We have decided to share some of what we learned. Please read, comment and share your thoughts.

This entry is focused on the CMS Block. TThere are many reasons and use cases for inserting a CMS Block on pages: either to show a customer notice or to show the store’s working hours. This article shows how to add a CMS Block on the Product Page using PWA Studio extensibility framework.

Atwix-partner-newsletter

The last month of spring 2021 did its work and left us with some nice changes in terms of creating a smoother and more exciting shopping experience both for the clients and for the merchants. Certain trends we notice in Magento ecosystem’s partnerships – security enhancements, automation and strong collaboration. Which is so great – together we can do much more! And to be specific, we’ve prepared some interesting news from our trusted partners in fresh May digest. Enjoy the read!

Atwix-Run-Your-IDE-Remotely

In the past, as a web developer, you had to thoughtfully choose your operating system. You weighed personal preferences and experiences with the emerging work you had in front of you and your team(s). This decision was important and also something of an anchor due largely to tool limitations. The selection process inevitably drove your approach and ability to work across systems and teams (or not). Some systems were more suitable for Linux/OSX, some systems were better bets for other operating platforms. Fortunately, the introduction of virtualization technologies, techniques and tools helped resolve the ‘one or the other’ decision-making challenge. We now use Vagrant, and then we started making use of Docker. This allowed us to move LAMP related objects to and from isolated environments. Ultimately, these emerging tools took the stress out of the formative process of selecting a web development operating system.

Atwix-Magenews-May-2021

Big events, big news for the digital commerce industry

Greater collaboration. New services. Integrating AI into the user experience. These were the headline grabbers from announcements made at two recent springtime events – and they’re opening the door to new possibilities for more efficient business and technology cooperation through exciting approaches to the customer experience.

Here’s a recap of the two main events: AdobeSummit and Magento Association.

Atwix-partner-newsletter

April 2021 experienced much in the way of eCommerce news and announcements, no more so than Adobe Commerce’s ecosystem. Breaking news to cover this month: Magento Commerce rebranding to Adobe Commerce, Adobe Summit 2021 connected 1,000s of us, Partner ecosystem product expansions centered on improved customer experiences, speeding up the purchase process, and scaling a merchant’s offerings and reach. Let’s check out what Atwix Partners brought us in April!

Atwix-Design-as-an-art

Today, on April 15, the world celebrates International Art Day. Being true fans of creative art design, the team at Atwix believes that great design does more than meet the eye—it communicates the spirit of your company and provides deeper insights into your business than you might think. Art appeals to the senses. Creative, personalized art translates your organization into a visual language.

Atwix-partner-newsletter

At Atwix, a primary success driver is developing long, trusted partnerships. You cannot win anything alone. Well, you can, but it will be much more difficult and way more boring.

And let’s face it – Magento is all about the Community and its broad partner ecosystem – so staying current on what’s new and what’s changing is a must. So in addition to MageNews, we’re happy to introduce and produce another monthly write-up about our technology partners. This read will contain some news on product releases, Magento extensions, events of interest and much more. Enjoy March’s partner news!