Ultimate Magento SEO Checklist 2022

Have you ever heard someone say, “I want a lightning-fast website because I need good indexing among search engines”

Correct, we’ve heard this story many times as well. Site performanсe is a critical component of search engine friendliness. 

However, many other factors affect Magento SEO, as well. In a previous post, we made the case for customer experience as the most crucial driver of optimal website indexing. 

The more customers that use your website, the better ranking you will achieve. So, performance is far from your only consideration when discussing search engine optimization.

There are many technical aspects you’ll need to pay attention to in order to optimize Magento SEO. This article offers a Magento SEO checklist of tasks that, when performed, will make your website more favorable to search engine robots.

The Atwix Offsite - Kemer Turkey

They say, “the greater the distance – the lesser the force of attraction.” (Sir Isaac Newton, I beg your pardon).  And here at Atwix, we used to have a pretty reliable formula for keeping remote teams “close.”

Each year – at least once a year – all Atwixers come together in one travel destination for a weekend of in-person connection, relaxation, and team-building. Welcome to the Atwix offsite.

We’re thrilled to announce that Atwix has achieved Adobe Commerce specialization in the EMEA (Europe, Middle-East, and Africa), making it one of only a handful of Adobe partners to hold specialization in both the Americas and in the EMEA region!

This is a very exciting development in Atwix’s journey to becoming Adobe’s most-certified Magento / Commerce Silver Solution partner. And such rarified air puts Atwix in great company!

Atwix-choose-right-ecommerce-platform

When a merchant decides to run an eCommerce store, the very first challenge they meet is choosing a platform for this store. Like with many other products, it’s not as easy as Googling for “the best eCommerce platfor. There are many factors that should be taken into account, and not all of them are obvious.

For example, you should consider the cost of the first version of your store not only by checking the price of the platform itself. All the additional functionality you might need, as a rule, will be provided either by paid apps/extensions or by custom development. And that fact also requires some additional budget. Below, we outline the key factors you should review before jumping into a new ecommerce ecosystem.

Atwix-Get-ready-for-holidays-2021

Ho-ho-ho! Too soon? Actually, it is not! For those of us in eCommerce, now is the time to plan holiday season readiness. Get ready! The peak holiday shopping season is just around the corner. And from all indications, it’s shaping up to be a robust year for eCommerce. This is continuing the current trend, with a McKinsey study showing 10 years of eCommerce growth  happening in just three months. According to ROI Revolution’s analysis, in June 2021, eCommerce was up 95% over June 2019. Nearly 63% of consumers do all of their shopping online (BigCommerce). This data (and not only) does show the importance of eCommerce for your business. 

Atwix-Architecture-Patterns-Factory-Method-Magento

We’re pleased to present the second article in our series dedicated to Design Patterns in Magento 2. The goal of this series is to overview Magento 2 architecture with help of the design patterns explanation. The sequence of our posts follows the logical progression of patterns’ usage. So the theme of the current post was selected for a reason. In the first article, we described one of the established patterns in Magento 2 – Object manager. This particular article focuses on the Factory Method.

In Magento 2, Factory uses Object manager, and Object manager uses Factory. Before going further, we recommend reading the previous blog post that will help in forming a more solid understanding of both patterns and their applicability approach in Magento 2.

Atwix-Smart-ecommerce-Strategy

The world of static eCommerce is changing. Two technology leaders reveal the future of selling online. Learn about 6 key takeaways from a fireside chat with Atwix CTO Yaroslav Rogoza and Adobe’s Group Product Manager Eric Erway.

On July 15, 2021, Adobe’s Rebecca Doherty hosted a live webinar with two eCommerce experts: a two-time Magento Master with real-world experience deploying eCommerce solutions, and a Group Product Manager at Adobe, who is working on the eCommerce solutions of tomorrow. Did Adobe’s Eric Erway and Yaroslav Rogoza of Atwix find common ground? And what do they believe is the future of selling online? Here are the key takeaways.

Atwix-Magento-2-architecture-design-patterns

Magento / Adobe Commerce is a well-known e-commerce platform with the performance record of more than 10 years. From the first release of Magento 1 to the latest revision of Magento 2, its main advantage is the number of business processes it automates out of the box: catalog, sales and marketing, along with other numerous features. To ensure flexible communication between components and to provide the ability for efficient customization, Magento 2 has developed a complex architecture which is based on a combination of design patterns.

We are happy to introduce a series of articles dedicated to design patterns of Magento 2 architecture. Explanation of their roles in the architecture of the e-commerce platform will help understand not only Magento 2 website design, but shall also make a beneficial impact on developing new business components.

Atwix-Magento-Live-Search

Most of the eCommerce stores need a good search. If you’ve been using Magento for a while, you know how challenging it can be to achieve a good search function without investing an additional budget in third-party service providers. Historically, the search was not the strongest part of the Magento platform. With Magento 1, we had it with a very simple algorithm that didn’t provide good results most of the time. With Magento 2, there’s a new search engine option based on ElasticSearch. The last one is much better in terms of search results relevancy and additional features such as synonyms etc. However, without additional tweaks and modifications, it’s still not the best option. 

At Adobe Summit 2021, a new service, Adobe Commerce Live Search was introduced. Adobe’s official search solution is aimed at bringing the search to a new level by utilizing AI and other modern technologies. If you are a lucky owner of an Adobe Commerce license, you may use this service free of charge by installing the corresponding module from the marketplace Magento Live Search. The most interesting fact about this new module is that it represents the new service-based approach that Adobe, most likely, will use as the main idea for the future versions of the platform. But let’s get back to this fact later after reviewing the features. 

Atwix-PWA-Studio-Product-Details

We continue the series of articles with technical lifehacks, dedicated to PWA Studio. After the overview of how to Insert CMS Block on the Product Page, we suggest to check out some more interesting situations.

Imagine a store using the PWA Studio storefront where the Product Page should contain the product’s short description. You may see nothing unusual here, but there is a trick – the default Venia theme doesn’t show the product’s short description by default. Oops. But no worries, this is not difficult to fix. Thanks to PWA Studio’s extensibility framework.