In the beginning, Magento was one of the biggest PHP applications. The main purpose of that platform was to cover all needs of store owners being universal and flexible. So, Magento store owners got a big and interesting e-commerce platform and the developers got a big “battlefield” for their implementations. A lot of things have been changed from year to year: servers became more powerful, Magento much faster and the number of platforms, developers and extensions has grown significantly. As a result, every store owner has a wide choice of the solutions that might be implemented for their stores. Unfortunately, very often it’s hard to predict how good is some add-on for a specific Magento installation because of different reasons. You are installing first, tenth, thirtieth extension and then realize: the store is much slower than it was before.
The sales report is one of the main progress indicators in e-commerce. We often create a sales report using the default Magento features – just go to Reports -> Sales -> Orders, and then, fill in the filter form on that page. This way allows us to get full information about sales on the web store.
There is no doubt that determining customers location can be quite useful. However, Magento doesn’t have such functionality so far. In this post we decided to show you an example of GeoIP integration into Magento. Moreover, we will use customer location for redirection to a proper store.
Sometimes we need to publish information in Yandex.Market database. So, for publishing information there you need to create a document in a specific YML format. However, by default Magento can not generate products list in YML format. That is why, we need to create a simple extension for YML generation.